During Content Marketing World, Keynoter Mindy Kaling joked about the “Etiquette Bitch” speech from her character on “The Office.” Kaling said etiquette would’ve prevented anyone from uttering the word “bitch.” Her character’s reasoning was that she was struggling with coming up with a brand identity. Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one. And is judging its value based on how quick audiences convert good or bad? Content marketing lives at the top of brands’ sales funnels — or in the less revered part of sales cycles. Content creators often end up shortchanged in last-click attribution models, says even Nilla Ali, VP of Strategic Partnerships, BuzzFeed.
Lawmakers in California’s senate judiciary committee are expected Tuesday to consider amendments to the state’s new privacy law, including several that could significantly water down the measure.
The law, slated to take effect next year, allows consumers to learn what personal information has been collected about them by companies, have that information deleted, and prevent the sale of that data.
The current measure’s relatively broad definition of “personal information” includes data that could potentially be linked to individuals — such as cookies, persistent identifiers, browsing history and IP addresses. The bill also has an exception for “de-identified” information, which it defines as including data incapable of being linked to a particular customer.
more detail at: https://www.mediapost.com/publications/article/337910/california-considers-amending-new-privacy-law.html