Sappi North America Unveils New Marketing Resource, ‘The Five Second Rule’ Supported by Sappi’s Line of High-Quality Web Cover Grades for a Flawless First Impression
Sappi North America, a leading producer and supplier of diversified paper and packaging products, has revealed its newest promotional resource for brand managers, “The Five Second Rule”. With only five seconds to convince a customer to read a piece of direct mail, first impressions are critical. Printed on Sappi’s multiple web cover grades, Opus and Somerset, the kits come in a stunning exterior envelope, designed to illustrate direct mail’s ability to instantly stand out and create a memorable experience so that consumers are driven to take action. Inside, readers will find inspiration for making collateral that resonates with four unique direct mail examples. Direct mail is the preferred method of brand communications for consumers aged 18-34[i], with marketing representing more than half of the total mail volume in the U.S.[ii] Together, these figures illustrate the immense need for businesses to employ thoughtful, targeted and high-quality direct mail campaigns that will stand out. Click Read More below for additional information.