Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process. The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney. Target will be the lone advertiser throughout the movie. It will air all of the advertising spots in the chain’s ongoing Holiday Odyssey campaign, which tells the tale of three kids, Bullseye and a large cast of kids’ favorite characters. In addition, the broadcast will include four custom shorts featuring Dick Van Dyke, a star of the movie, and Target’s Bullseye mascot as they explore Disney’s archives and look at various pieces of movie history. In a first for Disney, the spots are actually set inside the company’s archive warehouse.
More now than ever, it seems that we are all living busy lives, trying to get ahead with work, careers, family or giving back. But once in a while something profound hits us and resolves thoughts and feelings that we have been harboring for a while.
Here’s an amazing example of how this can happen through the power of – would you believe it? – inflight magazines.
Big life decisions
There’s an amazing article in a recent edition of the iconic Lincoln Journal Star newspaper from Nebraska, USA, which carries an interview with the new coach of the Nebraska Cornhuskers men’s basketball team, Fred Hoiberg.
In the piece, Hoiberg recalls the time he was weighing up whether to stay with his old team or move to the Huskers. A tough decision. As he says, “when you’re contemplating these big life decisions like we were, you look for signs [that] can be the tipping point.”
And he found it inside American Way magazine for American Airlines! Hoiberg pulled a copy of American Way out of the seat pocket in front of him and, within our Spotlight supplement, found an interview with Larry the Cable Guy talking about Nebraska, and an article singing the praises of the state. He decided there and then that he would act on this formidable sign and take the new job.
Open to ideas
Wow. I have to say, I love how the power of our magazine helped positively change the path of someone’s career forever. If proof were ever needed that what you read is super influential, here it is.
This story perfectly captures what I have been thinking for a while. When you are on a plane, you are more receptive to new ideas, are not distracted by the usual noises of life and you’re inspired to think more deeply.
read more/source: https://ink-global.com/news/changing-lives-40000ft-in-the-air