Hosting an evening event at the eclectic Morgan’s on Fulton on September 29, Iggesund will bring a taste of Sweden to Chicago and properly introduce its world class paperboard to the windy city. While it may seem strange at first glance, there is a parallel between artfully prepared Swedish culinary delicacies and Iggesund’s masterfully engineered Invercote brand. Both begin with simple, pure, high quality ingredients from nature. Both rely on expertise and precision in preparation. And both draw upon those ingredients and that mastery to produce an exquisite result that is beyond expectations. The evening is designed to capture this correlation while delivering a bit of Swedish culture to Chicago’s print and packaging design community. While enjoying a taste of Swedish cuisine prepared by our very own chefs, Jörgen and Maria Andersson who will join us all the way from Iggesund, Sweden and sipping wines carefully selected by the very same, we will guide you through both the culinary preparations of the evening and through the unique attributes that truly distinguish the Invercote brand. click on Read More below for additional detail
More now than ever, it seems that we are all living busy lives, trying to get ahead with work, careers, family or giving back. But once in a while something profound hits us and resolves thoughts and feelings that we have been harboring for a while.
Here’s an amazing example of how this can happen through the power of – would you believe it? – inflight magazines.
Big life decisions
There’s an amazing article in a recent edition of the iconic Lincoln Journal Star newspaper from Nebraska, USA, which carries an interview with the new coach of the Nebraska Cornhuskers men’s basketball team, Fred Hoiberg.
In the piece, Hoiberg recalls the time he was weighing up whether to stay with his old team or move to the Huskers. A tough decision. As he says, “when you’re contemplating these big life decisions like we were, you look for signs [that] can be the tipping point.”
And he found it inside American Way magazine for American Airlines! Hoiberg pulled a copy of American Way out of the seat pocket in front of him and, within our Spotlight supplement, found an interview with Larry the Cable Guy talking about Nebraska, and an article singing the praises of the state. He decided there and then that he would act on this formidable sign and take the new job.
Open to ideas
Wow. I have to say, I love how the power of our magazine helped positively change the path of someone’s career forever. If proof were ever needed that what you read is super influential, here it is.
This story perfectly captures what I have been thinking for a while. When you are on a plane, you are more receptive to new ideas, are not distracted by the usual noises of life and you’re inspired to think more deeply.
read more/source: https://ink-global.com/news/changing-lives-40000ft-in-the-air