Andrea Tonin, Innovation Director, makes a case for why off-set printing may be the new choice for brands to get packaging on store shelves with speed and agility. Off-set printing first gained widespread use in the newspaper industry over 100 years ago, thanks to its fast turnaround of large printing quantities. Today brands need to respond almost as quickly as news outlets to put the latest packaging designs in front of consumers. Getting new packaging to store shelves faster is the rationale behind Amcor’s recent investment in EB off-set print technology. Advancements in off-set technology for packaging offer excellent print quality, flexibility in order size and faster speed to market. It’s the latest technique to consider for promotions, editions and even designing current events into packaging – going from artwork to print in a matter of hours or days instead of weeks. Click Read More below for additional information.
Circle Graphics, the world’s largest producer of grand-format digital graphics, has announced the acquisition of Imagic, a large and grand-format printing company focused on serving the transit advertising market. The acquisition further expands Circle Graphics’ customer base and industry leading out-of-home advertising services, while adding a West Coast manufacturing presence.
Founded in 1990 and located just north of Los Angeles in Burbank, Imagic is active in serving California–based entertainment companies and studios as well as national out-of-home advertisers and media buyers. Imagic’s product line includes vehicle and bus wraps, station domination, entertainment industry advertising and traditional billboards.
“The acquisition of Imagic continues to demonstrate our long-term growth strategy and further expands our services as the nationwide leader in the out-of-home advertising industry,” said Andrew Cousin, Circle Graphics CEO. “Imagic is a perfect complement to the Circle Graphics’ portfolio because of their reputation and the quality of products they produce.”
This is Circle Graphics’ third acquisition in the past year. In October 2014 the company acquired Boston-based Mammoth Media, and in February they acquired the Art Division of Café Press Inc.
“We’re extremely proud of the success and reputation we’ve built in the transit advertising industry at Imagic over the past few decades,” said David Allman, Imagic CEO, who will continue to oversee the Imagic operation. “The opportunity to partner with a company like Circle Graphics and access its broad product portfolio and national manufacturing footprint was compelling. Additionally, the ability to leverage Circle Graphics’ national customer base and established supply chain will further enhance our ability to provide quality products at industry leading prices.”