We have achieved another important milestone of DS Smith Pharma. DS Smith Neath, Neath, located in South Wales, UK, has been awarded the PS 9000 pharmaceutical accreditation. The accreditation validates the Neath site to produce printed cartons for the pharmaceutical sector. DS Smith Pharma business unit has come a long way from its launch in 2016. We created a network and a central team of packaging strategists to support customers’ needs in the most efficient manner, globally. We built a dedicated offering of solutions and services for the pharmaceutical and medical market, in order to respond to the market expectations to optimize the buying process, manufacturing and delivery. The accreditation of a PS 9000 for the Neath sheet plant, located in the South Wales in the UK, is a step to the next level in our pharmaceutical market approach. PS 9000 is a global certification developed by the Pharmaceutical Quality Group (PQG) for the pharmaceutical packaging supply industry, and it defines specific requirements and guidance for Good Manufacturing Practice (GMP) in conjunction with implementation of the appropriate quality and monitoring systems, including full reporting and traceability. Click read more below for additional detail.
A limited-edition version of the iconic Model 55 Unidyne microphone is packaged with striking graphics that draw on archival packaging and ad graphics for inspiration.
Since its introduction in 1939, some of the most celebrated entertainers, celebrities, and politicians of their time have used Shure Inc.’s iconic Model 55 Unidyne microphone. Among them, Elvis Presley, Frank Sinatra, Buddy Guy, President John F. Kennedy, and General Douglas MacArthur. To celebrate the microphone’s 75th anniversary, Shure created a commemorative version of the 55 Unidyne, the Model 5575LE Unidyne, that replicates the original design, with improvements in durability and sound quality. For such a special limited-edition item, Shure wanted a packaging design that would capture the famed history of the audio product.
In April 2014 Shure approached MiresBall—a design agency with several successful Shure packaging projects to its credit—to develop the anniversary package and its graphics for a December 2014 launch. To capture the spirit of the brand, MiresBall took inspiration from archival Unidyne packaging and advertising graphics, using them to decorate the standard, corrugated carton used by Shure.
“Shure microphone packaging typically comprises white corrugated cartons wrapped by individual C1S printed sleeves,” explains MiresBall Partner/Creative Director John Ball. “For the Model 55, we designed a short-cut sleeve that reveals a printed design on either side.”
The corrugated rock end tray with locking cover is printed in a PMS red, inspired by the red foam that shows through the 55 Unidyne microphone grill, with the archival graphics in darker PMS red wrapping the entire box. The short-cut sleeve, or belly band, provides a dramatic contrast, with a black background and a detailed photograph of the microphone. The sleeve is printed in four-color process with a semi-gloss coating.
Offered for $399, the limited edition production run of 5,575 Unidyne 55 microphones was sold out at presstime.