Publicis Groupe has struck a deal to acquire data-driven marketing agency Epsilon for $4.4 billion. Epsilon is a major player in people-based precision marketing in North America, with approximately 9,000 employees, including 3,700 data scientists and 2,000 Bangalore-based technology delivery members. Last year the company generated $1.9 billion of net revenue,97% in the U.S. With Epsilon at the core, Publicis claims it will now become the first player to offer a "unique end-to-end service" that will result in enhanced growth of its existing businesses while opening up new opportunities. Click Read More bellow for additional information.
In order to justify their aggressive data-tracking practices, marketers, publishers and platforms have long argued that consumers want more relevant ads.
“People consistently tell us that if they’re going to see ads, they want them to be relevant,” Mark Zuckerberg wrote in The Wall Street Journal, earlier this year.
Yet, some new research suggests consumers actually find targeted ads to be rather irksome.
In fact, 79% of U.S. respondents say they consider targeted mobile ads to be “annoying,” per a study conducted by London-based mobile technology startup Ogury.
Ironically, in this age of unbridled social media use, the findings suggest consumers are becoming sensitive to perceived privacy intrusions.
more at source: https://www.mediapost.com/publications/article/338009/consumers-dislike-targeted-ads-resent-privacy-int.html?edition=114557