Digital advertising fraud rose significantly in the fourth quarter of 2018, according to the data intelligence and fraud prevention firm Pixalate. The company’s fourth-quarter 2018 Ad Fraud Update found the U.S. had an average fraud rate of 21%, up from 17% in the third quarter. The company determines the rate of ad fraud by examining invalid traffic across 80 million domains and 1.5 million apps. The rise in ad fraud may have been attributable to scammers looking to take advantage of higher holiday budgets. While fraud as a whole was on the rise, there were significant differences between different platforms and companies, depending on the precautionary measures taken. Click Read More below for additional detail.
In order to justify their aggressive data-tracking practices, marketers, publishers and platforms have long argued that consumers want more relevant ads.
“People consistently tell us that if they’re going to see ads, they want them to be relevant,” Mark Zuckerberg wrote in The Wall Street Journal, earlier this year.
Yet, some new research suggests consumers actually find targeted ads to be rather irksome.
In fact, 79% of U.S. respondents say they consider targeted mobile ads to be “annoying,” per a study conducted by London-based mobile technology startup Ogury.
Ironically, in this age of unbridled social media use, the findings suggest consumers are becoming sensitive to perceived privacy intrusions.
more at source: https://www.mediapost.com/publications/article/338009/consumers-dislike-targeted-ads-resent-privacy-int.html?edition=114557