No intelligent investment in printing technology is a gamble, but when the technology is something as transformative as production inkjet, it's fair to think of committing to it as something of a calculated risk. How justifiable a risk inkjet represents for first-time acquirers was the focus of the opening session of the seventh annual Inkjet Summit on April 8. Conference chair Marco Boer (I.T. Strategies) acknowledged that taking the investment plunge could be "a little bit scary" for printers who haven't fully grasped inkjet's potential. But, he asserted that changes in print market demand are making the investment not only prudent, but necessary, and that putting it off might be the biggest risk of all. Following Boer, a panel of adopters recounted successes with the technology that seemed to prove his assessment correct. Click Read More below for additional detail.
Look no further than the Printing Impressions 400 roster of North America’s top printing firms for clear evidence of the movement of commercial printing businesses into packaging.
The annual list identifies companies that report both commercial and packaging printing as being among their specialties. The 2018 edition of the PI 400 reveals 73 of these dual producers, whose average and median percentages of revenue derived from packaging are 24% and 13%, respectively.
Printing Industries of America (PIA) has also been tracking the trend. A Fall 2018 report based on research by PIA’s Center for Print Economics and Management and the Jones School of Business of Middle Tennessee State University benchmarked 28 products offered by printers responding to a survey.
Nearly 32% of respondents said they provided package manufacturing (including converting and envelope printing) as a service. The research also named packaging as a category in which demand is growing.
Packaging’s appeal to commercial printers is one of the salient findings of a study by the Specialty Graphic Imaging Association (SGIA) into convergence: an industry-wide phenomenon driven by the expansion of print services providers (PSPs) into adjacent areas of business opportunity.
more at source: https://www.piworld.com/article/commercial-shops-create-opportunities-in-packaging/