Consumers Will Share Data Despite Privacy Fears: Study (

Consumers are willing to share information with brands they trust despite continuing doubts about online privacy, according to a study by FigLeaf. But there are limits, depending on such factors as gender and age.

Of the consumers polled, 68% do not believe that online privacy is possible. In addition, 52% are skeptical about commitments made by firms such as Facebook and Google to add stronger protections.

Twenty-eight percent of women and 29% of men think they know every company and website that is holding data on them.

However, 48% of women are reluctant to share their location data or have it tracked, versus 37% of men. In addition, 68% of women are likely to share less online due to privacy worries, compared to 54% of males.
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