Cool Packaging: Loish Kickstarter Rewards


We’ve featured a fair number of crowdfunded projects over the years but this is the first time we’ve been moved to discuss the packaging of what funders actually receive once something has been successfully completed. Whereas many users of Kickstarter and other sites seem content to simply drop your pledge premium in a padded envelope and have done with it, artist Loish went the extra mile with the packaging for her new art book: The Art of Loish: A Look Behind the Scenes.

Mailing Box
The simple cardboard mailer is blank on one side where the shipping label goes. On the other, a reproduction of one of the artist’s sketches and the book’s title. (From what we’ve seen, there are at least two versions of the box art.) Keep in mind she’s already long since collected the money for the project; with this package she’s now advertising to whoever sees this sitting outside somebody’s door.

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