Originally known as “All American Label,” the Dublin, California company recently installed three Heidelberg machines to add packaging services to their list of product offerings – inspiring their new name: All American Label and Packaging. The new equipment includes a Suprasetter A 106 CtP, Speedmaster CD 102-6+L, and Easymatrix 106 CS. “We want to be like a local convenience store for our customers — a one-stop shop for everything they need. Our customers can purchase their labels, sheetfed, offset-web, foiled embossed, inkjet, wide-format inkjet, grand format inkjet, all the way to simple signs, banners, and commercial print,” said Brad Brown, CEO of All American Label and Packaging. “This is what made us go with this large Heidelberg suite of products — we wanted to offer everything to our customers, and we wanted to offer the best.” With customer requests for packaging and the company’s own desire to be “More Than Just Labels,” All American Label and Packaging looked to Heidelberg to expand their product portfolio. Click read more below for additional detail.
We’ve featured a fair number of crowdfunded projects over the years but this is the first time we’ve been moved to discuss the packaging of what funders actually receive once something has been successfully completed. Whereas many users of Kickstarter and other sites seem content to simply drop your pledge premium in a padded envelope and have done with it, artist Loish went the extra mile with the packaging for her new art book: The Art of Loish: A Look Behind the Scenes.
The simple cardboard mailer is blank on one side where the shipping label goes. On the other, a reproduction of one of the artist’s sketches and the book’s title. (From what we’ve seen, there are at least two versions of the box art.) Keep in mind she’s already long since collected the money for the project; with this package she’s now advertising to whoever sees this sitting outside somebody’s door.
read more/source: http://www.paperspecs.com/paper-news/packaging-art-of-loish-book/