As the farm-to-table trend and push for transparency in nutrition labeling grows, consumers are now closely examining the ingredients that go into the food they purchase, prepare and consume. That means there is an increasing demand for fast casual and quick service restaurants to provide sustainable packaging for food products. According to a survey by Asia Pulp & Paper, nearly two-thirds (62 percent) of Americans want sustainable food packaging and clear, understandable labeling reflecting these materials. So not only are consumers paying attention to what is in their food, but they also want to know more about the type of packaging in which their food is wrapped and whether it is sustainably sourced.
We’ve featured a fair number of crowdfunded projects over the years but this is the first time we’ve been moved to discuss the packaging of what funders actually receive once something has been successfully completed. Whereas many users of Kickstarter and other sites seem content to simply drop your pledge premium in a padded envelope and have done with it, artist Loish went the extra mile with the packaging for her new art book: The Art of Loish: A Look Behind the Scenes.
The simple cardboard mailer is blank on one side where the shipping label goes. On the other, a reproduction of one of the artist’s sketches and the book’s title. (From what we’ve seen, there are at least two versions of the box art.) Keep in mind she’s already long since collected the money for the project; with this package she’s now advertising to whoever sees this sitting outside somebody’s door.
read more/source: http://www.paperspecs.com/paper-news/packaging-art-of-loish-book/