With most of the publishing industry concentrated on how to monetize online content, it’s easy to forget that print magazines still play a crucial role in publishers’ product portfolio and revenue pie. And believe it or not, new ways of wringing more value and revenue out of print vehicles continue to emerge. Advances in digital printing are creating new opportunities for publishers to create more customization in their print offerings, taking advantage of the rich audience data for the kind of targeting that advertisers are increasingly keen on. On November 16, Publishing Executive and sister brands, Printing Impressions and Book Business, will host a 3-hour reception for magazine and catalog publishers and printers in New York City the afternoon before the Digital Book Printing Conference to specifically dig into this topic.
The WTI Crude Oil market rallied slightly during the trading session on Monday to kick off the week, but we are right at an area where the market had sold off drastically so I do not think it’s going to be easy to continue going higher. That being the case though, it looks as if the inverted head and shoulders pattern is trying to prove itself, and therefore I like the idea of buying a pullback near the $55 level, and it could send this market much higher. This is a market that will continue to get a bit of a boost due to the greenback falling, and I do believe that we are going to make a move towards the gap at the $60 handle above. However, there will be the occasional pullback to offer value.