CTI Paper USA has signed a letter of agreement to donate 1% of gross sales of its new durable papers and synthetics brand, DurillaTM, to The Dian Fossey Gorilla Fund International. The Fossey Fund directs money, human and scientific resources to the conservation and protection of gorillas and their habitats in Africa.
CTI Paper’s illustrated Durilla mascot is inspired by the Silverback Mountain Gorilla of Central Africa. “We wanted to find a way to commit a portion of our product sales to directly benefit gorilla protection and conservation,” said John Kelly, president of CTI Paper USA.
The company’s research showed that the Fossey Fund had the strongest and most comprehensive impact, together with a 49-year track record in Central Africa. Longtime Fossey Fund trustees include Sigourney Weaver, Larry Ellison, Christian Bale and Gilbert Grosvenor.
“Because of its low fundraising and administrative costs, the Fossey Fund ensures that donations have the maximum intended benefit to gorillas, their habitats and local people,” Kelly said. “That’s important to us and to our customers.”
All Durilla papers are certified by the Forest Stewardship Council (FSC), which promotes responsible management of the world’s forests.