UPM Raflatac is extending its range of film face materials for the European market with a new plant-based material that provides a sustainable alternative to fossil-based films for a wide variety of end uses. RafBio PE 85 performs just like standard PE film, and its excellent flexibility makes it ideal for the squeezable bottles and contoured containers that are widely used in home and personal care applications. Part of the RafBio family of bio-based labeling solutions, RafBio PE 85 is the ideal choice for customers who are looking for a sustainable film face material that will reduce greenhouse gas emissions during its life cycle, compared to conventional PE, while still keeping products looking their very best. Made from sugarcane ethanol, the film contains more than 80% renewable plant-based raw material and is recyclable within the same recycling streams as fossil-based PE. Click Read More below for additional detail.
Sutherland Packaging, a producer of corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, has introduced a program that aims to make e-commerce shippers more vibrant and “brand-worthy” while keeping down costs.
Its new E-COMplete™ e-commerce printing program enables customers to create corrugated shippers that are direct extensions of their brands, transforming bland containers into valuable customer engagement tools.
To date, Sutherland’s enhanced e-commerce shippers have been used by retailers sending boxes of food, health and beauty aids, and clothing to consumers on a regularly scheduled basis. But the shippers are applicable to online pharmacy orders as well.
One of Sutherland’s customers is New York-based Elysium Health, a maker of cognitive health, skin, and cellular products/supplements, that sells products via its website, available either through individual purchases or via monthly deliveries.
Elysium says it is creating “a new category in the health industry by translating advances in science and technology into effective, scientifically sound health products.”
Until recently, says Sutherland, “many brands have relied on e-commerce packaging that was unremarkable in appearance and not adequately representative of their brick-and-mortar brand expressions. However, many are waking up to the importance of their brands permeating the entirety of their sales efforts—including e-commerce. Online-only retailers are discovering the benefits of extending branding far beyond their websites, identifying their packages for what they are: their first actual touchpoint with customers.”
Sutherland Packaging’s E-COMplete™ program incorporates lithographic printing that avoids the need to mount a lithographic label over corrugated substrates. The company also features digital production as well as customized hybrid solutions such as combining direct-to-corrugated with litho printing or conventional printing methods with digital.