R.R. Donnelley & Sons Company announced the launch of Acuity by RRDTM, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns pre-production, at a fraction of the price and time. As an alternative to traditional in-market direct mail testing, Acuity by RRD provides virtual testing and forecasting to identify the best-performing direct mail concepts. This enables marketers to understand projected response rates before investing time and money in a large-scale campaign. Marketers today need to base more decisions on data-driven analysis. Acuity by RRD’s proven approach answers those needs to deliver: •Cost reduction – by identifying the best-perceived offer, thus eliminating production costs spent on underperforming mail pieces •Reduced time to results – by determining the creative execution that will generate the best return in as little as four weeks •Enhanced targeting – by evaluating creative variables based on mail sorting and response behavior, combined with demographic and attitudinal data •Dynamic testing – by evaluating multiple features against alternatives within a controlled environment. Click read more below for additional detail.
Deluxe Corporation announced recently the hiring of two key positions at the company’s executive level. Barry McCarthy, Deluxe’s President and CEO created the new role of Chief Strategy Officer and hired a new Chief Human Resources Officer for the 104-year-old company.
“These roles are absolutely critical to the transformation of Deluxe to a tech-enabled solutions company,” McCarthy said. “We are positioning ourselves to seamlessly meet the evolving needs of our customers for the next 100 years, and these leaders bring new points of view we can use to build on our already significant expertise at Deluxe.”
Amanda Parrilli, Chief Strategy Officer
Parrilli will lead Deluxe’s strategic marketplace analysis and play a critical role in setting the go-to- market strategy to drive profitable revenue growth. Most recently, Parrilli served on the Home Services leadership team at The Home Depot. Over the course of her 17-year career, she has also spent time working in the payment industry with Citigroup and First Data Corporation. Parrilli holds bachelor’s degrees in business administration and economics from Trinity University and a master’s degree in business administration from Harvard Business School. Parrilli started at Deluxe in February and is based in the company’s Atlanta office.
Jane Elliott, Chief Human Resources Officer
Elliott will lead the enterprise human resources function, playing a strategic role in developing people and aligning the organization to Deluxe’s business strategy. Elliott brings a wealth of experience to Deluxe, specifically in creating cultures of collaboration, accountability and communication that inspires high performance. Most recently, she served as an Executive Vice President and Chief Administrative Officer at Global Payments. She has more than 20 years of experience in payment technology including nine years at First Data. Elliott started at Deluxe in April and will be based in both Atlanta and the company’s headquarters in Shoreview, Minnesota.