Deluxe Highlights Transformation and Path to Sales-Driven Growth

Deluxe (NYSE: DLX) is hosting its very first Analyst and Investor Day with its new leadership team. More than 100 analysts and investors will join President and CEO Barry McCarthy, and the entire Deluxe executive leadership team (ELT), to learn more about the Company’s “One Deluxe” strategy. The company is also providing a 2020 and 2023 financial outlook in its new segmentation format, which is reflected in the table included later in this release.

“The Deluxe of today is a dynamic fintech company, and we are excited to showcase our One Deluxe vision and our broad portfolio of products and services that support customers throughout their lifecycle,” said McCarthy. “In fundamentally changing the way we go to market; we have positioned Deluxe to deliver sales-driven revenue growth for the long term.”

“We have been building on our heritage as the original payments company by expanding our platform of offerings far beyond the markets we historically operated in. With our strong leadership team in place, Deluxe is poised to capitalize on the tremendous opportunity presented by our massive customer base of approximately 4.5 million small businesses, over 4,000 financial institutions and many of the world’s largest consumer brands,” McCarthy continued.

In early 2019, Deluxe began a strategic transformation to become a Trusted Business Technology™ company. Under the guidance of McCarthy, who joined the company in late 2018, Deluxe has been on a journey to fundamentally change the way it operates, moving from a traditional manufacturing “company of companies” to a more tech-forward “company of products.”

McCarthy announced a new corporate strategy to focus on four key businesses: Payments, Cloud Solutions, Promotional Solutions and Checks. Today’s event will include a series of presentations by the Deluxe ELT to discuss in greater detail these four businesses. Deluxe will also unveil a new logo and go-to-market strategy, including the Company’s brand promise to champion businesses so communities thrive.
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