Brent crude for September was 5 cents up at $57.15 a barrel by 0825 GMT. The benchmark fell nearly 3 percent last week and is down more than 10 percent so far this month. U.S. crude futures for August, also known as West Texas Intermediate (WTI), were up 5 cents at $50.94 a barrel. The August contract expires on Tuesday. Oil prices have fallen for three weeks in a row on expectations of increased exports from Iran following a deal to ease sanctions against the OPEC producer. Investors are worried that a big oversupply of crude in many markets, that has been filling inventories towards record levels, will be exacerbated by more oil from Iran.
Earthlings are willing to share their data to enhance their customer experiences.
Having consumers willingly share their data may seem like an out-of-this-world concept to some marketers. But 7’s “2015 Customer Engagement Index” shows that Earth’s planetary inhabitants are eager to send their information through cyberspace if it will help improve their experience with a brand. In fact, 70% of the 3,500 consumers surveyed say they’re willing to do so.
Of course, a bad customer experience can result in customers aborting their relationship with a brand and phoning home. Here, a summary of the data points customers are most willing to share, as well as their main expectations for prime customer service.