Crude oil prices faced the risk of going down again if necessary measures are not put in place. For the last two years, oil prices have been declining and we have seen the impact it had on the global economy. The nightmare was to be over as for the last one month, we have seen oil prices rebound. However, what we have seen this week reminds as that it is easier to go down than to climb higher. The decline in crude oil prices seen this week has been termed as the first weekly decline since mid-February. The decline has been associated with the rise of US crude stockpiles. We can hope that the meeting by oil producers in Qatar on April will achieve output cut.
Earthlings are willing to share their data to enhance their customer experiences.
Having consumers willingly share their data may seem like an out-of-this-world concept to some marketers. But 7’s “2015 Customer Engagement Index” shows that Earth’s planetary inhabitants are eager to send their information through cyberspace if it will help improve their experience with a brand. In fact, 70% of the 3,500 consumers surveyed say they’re willing to do so.
Of course, a bad customer experience can result in customers aborting their relationship with a brand and phoning home. Here, a summary of the data points customers are most willing to share, as well as their main expectations for prime customer service.