Here’s a headline for you: Print is alive and well with consumers everywhere. I know it’s different than the headlines you’ve been seeing lately, but it happens to be a fact. True, the magazine media industry is in a transitional moment, but a few select stats can easily paint a picture that doesn’t reflect the state of our industry. At Hearst, we value our core print business, and readers do as well. The most recent report for the first half of 2017 shows that, for the industry as a whole, print circulation is consistent, and, at Hearst, it was even slightly up. What’s more, more than half of our portfolio has seen audience growth, which is especially impressive considering that many of our brands have increased the cost of their subscriptions. Magazines have successfully extended across digital platforms, and all expressions of our brands are consistent or improving in terms of audience numbers. For example, Good Housekeeping’s circulation is 4.3 million, where it has been for many years. At the same time, the brand has seen an increase in its overall audience, with robust traffic online and millions of social media followers across platforms. All boats are lifted. Print enhances digital and vice versa. Click Read More below for more of the story.
Meredith Corporation’s EatingWell magazine which today unveiled the January/February 2019 issue, now commands a circulation rate base of 1.775 million and is the largest subscription title in the epicurean category featuring original brand content.
“The first issue of the year is all about transformations, starting with the pages of this magazine,” said Jessie Price, Editor in Chief. “Beginning with this issue, we’ve combined EatingWell and Cooking Light to bring our readers a better product that will help them be healthier by inspiring them to cook delicious meals, learn about nutrition and make better lifestyle choices.”
The issue is jam-packed with more than 50 delicious recipes and each one is accompanied by bold photography and strong visuals. Additionally, the sections have been reorganized to integrate two popular Cooking Light features: “Dinner Tonight,” an easy-cooking guide and menu planner for weeknight meals in 45 minutes or less and “Good. Food. Fast,” a column filled with healthy snack ideas that are satisfying, convenient and require minimal cooking. With a 10 times per year frequency, EatingWell continues to boast a larger trim size as part of the brand experience.
“EatingWell’s strengthened editorial product provides our marketing partners with even greater access to an exuberant group of consumers who want to eat better and feel good about their food choices,” said Mark Josephson, EVP and Group Publisher of the Meredith Food Group. “This enhanced product blends the best of both brands and celebrates how healthy food is a part of everyday life for a mainstream audience.”
According to PIB, EatingWell’s advertising pages are up 5.3% for the year through November 2018, leading the epicurean category in performance during this period. In September 2017, Tiffany Ehasz was named Publisher of EatingWell. Under her leadership the brand has experienced a significant revenue growth of nearly 14%. Furthermore, the total UV average between January and March 2018 is 4.05MM (comScore Multiplatform). Along with a rate base increase, EatingWell demonstrated a strong ad performance for the year – bucking the trend on the industry’s advertising side.
more at: http://meredith.mediaroom.com/2019-01-08-EatingWell-Debuts-January-February-2019-Issue-With-Enhanced-Product