A subsidiary of Germany’s Börsenverein des Deutschen Buchhandels, the Publishers and Booksellers Association, MVB has acquired two former Nielsen offerings, Pubnet and PubEasy. The two ordering services had been sold to the consumer marketing research company NPD when it bought Nielsen Bookscan in January. Consultant Ted Hill (THA Consulting) has been tapped to head up a resulting New York-based company, MVB US, Inc., created to operate Pubnet and PubEasy, beginning Saturday (July 1). Click Read More below for additional detail.
Meredith Corporation’s EatingWell magazine which today unveiled the January/February 2019 issue, now commands a circulation rate base of 1.775 million and is the largest subscription title in the epicurean category featuring original brand content.
“The first issue of the year is all about transformations, starting with the pages of this magazine,” said Jessie Price, Editor in Chief. “Beginning with this issue, we’ve combined EatingWell and Cooking Light to bring our readers a better product that will help them be healthier by inspiring them to cook delicious meals, learn about nutrition and make better lifestyle choices.”
The issue is jam-packed with more than 50 delicious recipes and each one is accompanied by bold photography and strong visuals. Additionally, the sections have been reorganized to integrate two popular Cooking Light features: “Dinner Tonight,” an easy-cooking guide and menu planner for weeknight meals in 45 minutes or less and “Good. Food. Fast,” a column filled with healthy snack ideas that are satisfying, convenient and require minimal cooking. With a 10 times per year frequency, EatingWell continues to boast a larger trim size as part of the brand experience.
“EatingWell’s strengthened editorial product provides our marketing partners with even greater access to an exuberant group of consumers who want to eat better and feel good about their food choices,” said Mark Josephson, EVP and Group Publisher of the Meredith Food Group. “This enhanced product blends the best of both brands and celebrates how healthy food is a part of everyday life for a mainstream audience.”
According to PIB, EatingWell’s advertising pages are up 5.3% for the year through November 2018, leading the epicurean category in performance during this period. In September 2017, Tiffany Ehasz was named Publisher of EatingWell. Under her leadership the brand has experienced a significant revenue growth of nearly 14%. Furthermore, the total UV average between January and March 2018 is 4.05MM (comScore Multiplatform). Along with a rate base increase, EatingWell demonstrated a strong ad performance for the year – bucking the trend on the industry’s advertising side.
more at: http://meredith.mediaroom.com/2019-01-08-EatingWell-Debuts-January-February-2019-Issue-With-Enhanced-Product