Europe’s Paper Recycling Rate Reaches New Heights

By buying PEFC-certified products, we can all help support local communities to continue looking after our forests. Learn more about the importance of supporting sustainable forest management from our CEO Ben Gunneberg! “Although we have already been reaching out to over a million people to safeguard the forests and to manage them in a sustainable way, we do have a problem. When the shoppers in the shop see a wooden product, they still think that they are participating in the destruction of trees,” he explains. “They are not realising that by buying these products they’re helping local communities and they’re safeguarding those forests that they love.”

Just a quick reminder that Two Sides provides a host of easily downloadable resources and tools to help you tell the great environmental story of print, paper and paper-based packaging, bust the myths, address misleading claims and share consumer perceptions about our products. Many of these resources are linked below. To access additional Members Only resources, you can log in to the Members Only section of the website. Also, don't forget that many Two Sides materials can be co-branded with member company logos. If you’ve forgotten your member login information or would like more information on co-branding, please email us at info@twosidesna.org. • Fact Sheets that provide research and data to help explain the most misunderstood aspects of the industry, from paper recovery and recycling to paperless "green" claims to the environmental impact of e-communications. • Easily-shareable infographics that highlight topics like sustainable forestry, the value of reading print on paper and anti-greenwashing campaigns. • An in-depth booklet that is full of Myths and Facts designed to educate the public about the print and paper industry. • The Busting the Myths survey report, which gives members insight into consumer perceptions and attitudes about the paper and print industry. • Blogs full of informative content, supporting an active social media presence on Facebook, LinkedIn and Twitter to promote the value of print to a broad audience.

Paper Excellence is pleased to have received $8.6 million of the more than $70 million in provincial funding announced by the CleanBC Industry Fund yesterday. “This funding is being invested at four of our BC mills into projects that will reduce the mills’ greenhouse gas (GHG) emissions and improve efficiency,” said Graham Kissack, Vice President, Environment, Health & Safety, and Corporate Communications. “Programs like the CleanBC Industry Fund are helping industry achieve British Columbia’s ambition for a low carbon future.” The four mills—Catalyst Crofton, Catalyst Port Alberni, Howe Sound Pulp & Paper, Skookumchuck Pulp—employ more than 1,500 people in rural BC and make an economic contribution of $2.25 billion annually. “Separate from the economic impact these mills have in their local communities, our products are spearheading carbon reduction every day,” said Kissack. “Our paper and pulp products are made from a renewable resource that often displace existing plastic products.”