Bertelsmann is realigning the organization and personnel of its worldwide printing business. Collaboration between the individual Bertelsmann Printing Group (BPG) printing companies will be significantly intensified. Among other things, this will involve standardizing organizational structures and pooling other functions such as IT and Controlling. In this way, the Group is creating the best possible conditions for consolidating its market-leading position in a challenging market environment, aligning itself even better to its customers’ requirements, and continuing to shape the transformation of the printing industry from a position of strength. For more than a decade, the printing industry has been in structural decline. Demand for high-volume catalog products in particular has diminished significantly. Overcapacity on the production side and growing competitive pressure from offset providers have also led to a noticeable increase in price pressure. Thomas Rabe, Chairman and CEO of Bertelsmann, said: “The realignment of our printing activities is our answer to the far-reaching changes in the printing industry. As a leading provider in Europe, the Bertelsmann Printing Group is in a good position. However, megatrends like digitalization and individualization, as well as the increasing convergence of gravure and offset printing, present the printing industry with major challenges." Click Read More below for additional detail.
For most modern commercial printers, the market has been shifting for a few years now. Print buyers are often looking for more than just thousands of copies of the same brochure or poster, and new technologies have opened up ways for printers to provide far more types of print materials.
Wide-format, in particular, has opened up new possibilities for printers. And while there are plenty of shops out there that specialize in nothing but wide-format work, there are also plenty of commercial printers with long, distinguished histories in the industry who are finding great success with new technologies.
Simpson Printing is one of those shops. With two locations in Rapid City, SD and Gillette, WY, the company has been family owned and operated since 1965. When Jon Simpson’s father took over the shop in 2007, they took inventory and realized they were running a lot of old equipment from the 1970s. Which still worked, but it was time for an upgrade. Simpson, who is the current vice president, noted that they first bought a new Heidelberg six-color machine in 2008, with bindery equipment following. They made some investments in digital cut-sheet machines, and had a growing small press department as well. But three years ago, they decided it was time to get into large format work as well.