News Corp announced that to optimize its portfolio and simplify the structure of the Company, it is actively evaluating strategic options for its News America Marketing business (NAM). The review of NAM, one of the most valued partners in the marketing services industry for brands, retailers and technology innovators, includes exploring a potential sale. This process is being undertaken in order to allow greater focus on News Corp’s primary pillars, including the creation and distribution of premium content and global digital real estate services. “We believe this strategic review will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” said Robert Thomson, Chief Executive of News Corp. “Candidly, the NAM business has been transformed from one based on newspaper inserts to one of the leading in-store marketing companies in the US, with a growing digital component and an expanding array of tech partners.” Click Read More below for additional information.
The Federal Trade Commission will hold a workshop examining privacy issues raised by tracking consumers across devices for ad purposes, the agency said on Tuesday.
“With the advent of new tracking methods, though, it’s important to ensure that consumers’ privacy remains protected as businesses seek to target them across multiple devices,” FTC consumer protection head Jessica Rich said in a statement.
The agency noted that ad companies are turning to tracking technologies other than cookies, which only track people’s activity on one particular device. Cross-device tracking techniques, by contrast, aim to glean information about people’s Web activity across not only desktops or laptops, but also smartphones, tablets and wearable devices.
“A cookie may not provide a complete picture of a consumer who uses different web browsers at home, at work and on their mobile device,” the FTC said.
Given the limitations of cookies, ad companies are exploring other strategies aimed at linking users’ behavior across devices. But companies are often deploying these techniques “without the consumers’ awareness or control,” according to the FTC.
The FTC is seeking public comment on a host of questions, including how ad companies are approaching cross-device tracking, whether the techniques pose any privacy risks, how companies can give consumers more control over cross-device tracking techniques, and whether the current industry self-regulatory programs apply to different cross-device tracking techniques.
read more/source: http://www.mediapost.com/publications/article/245877/ftc-to-tackle-cross-device-targeting.html