As the $2 trillion global wellness market evolves, Gen Z and millennials are turning up the heat on food and beauty brands, blurring category lines, demanding personalization, and prioritizing function over flash.
Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up 05/30/2025
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Retailers have always been at the forefront of consumer needs. They know their markets and have adapted to meet them. From blade signs to the metaverse, retail has transformed itself over and over. But like many things, trends can be cyclical. And what used to work, then didn’t work, can ultimately work better than before. How? Nostalgia is one explanation, but, more often, we find that while people evolve, they don’t ultimately change — at least not completely. People still want to connect with others. They need to engage, have experiences, explore, learn, be entertained and establish their position/identity within society. What we're seeing is that post-pandemic/quarantine psychology has elevated a renewed interest in physical engagements over digital. Thus, opening the once locked door to print marketing, direct mail and catalogs.
At Canva, our mission has always been to empower the world to design, and that means helping people turn their ideas into reality, faster and more confidently than ever before.…
At Sam's Club Member Access Platform (MAP), we know that retail media is steadily growing more complex, and that’s compelling brands to look beyond impressions and clicks. That's why we’ve launched Omni‑Impact™, a breakthrough in retail media measurement that redefines how brands understand and optimize campaign performance. Omni‑Impact is not just another attribution tool. It’s a smarter, more strategic way to measure media effectiveness powered by AI, built on Sam’s Club’s proprietary membership data and designed to elevate the impact of every dollar spent with MAP. Unlike traditional multi-touch attribution models that rely on fragmented data and probabilistic assumptions, Omni‑Impact uses deterministic data from our closed-loop ecosystem to track performance with unmatched precision. Advertisers can finally see exactly what’s driving incremental sales across MAP channels and over time, with the clarity, consistency and confidence they need to make every dollar count.