Discovery, Inc. announced it has acquired Golf Digest from Condé Nast. Golf Digest is the world’s No. 1 golf media brand and will extend Discovery’s global golf media business to the U.S. market through Golf Digest’s multiplatform distribution and reach.
The acquisition creates a powerful programming engine for GOLFTV powered by PGA TOUR, adding world-renowned Golf Digest content to a platform that is built on competition coverage from the PGA TOUR, European Tour, and the Ladies European Tour, as well as the Masters Tournament in select territories outside the U.S. and Discovery’s exclusive global content partnerships with Tiger Woods, winner of 81 PGA TOUR events and 15 major championships, and Francesco Molinari, winner of 10 pro events worldwide and the reigning Open champion.
The addition of Golf Digest boosts Discovery’s global golf ecosystem with a leading platform in the U.S., and will now reach golf fans with everything associated with the game, including instructional videos, equipment advice, course rankings, travel destinations, online bookings and more.
Additionally, Discovery and the PGA TOUR are expanding their groundbreaking 12-year strategic partnership with a new content and sales relationship in the U.S., among other initiatives. The organizations will join forces to create the largest digital network in golf with a one-stop activation platform now including Golf Digest, for advertisers to engage with fans and players, across a full suite of editorial coverage, live and on-demand video streaming, digital, social, print and branded content opportunities. The current Golf Digest sales teams will continue to be responsible for ad sales during a transition period until the Discovery / PGA TOUR sales integration is complete.
David Zaslav, President and CEO of Discovery, Inc. said: “Golf Digest is a world-class brand that has become the ‘go-to’ authority for millions of golf enthusiasts, professional players and global advertisers. It’s a natural strategic fit with Discovery’s goal to be the leading golf media platform in the world through our investments with the PGA TOUR, the European Tour and our partnership with Tiger Woods. We wanted to bolster GOLFTV’s international offerings with Golf Digest’s award-winning journalism, broad consumer reach and deep content library while also creating the largest U.S. digital golf business with Jay Monahan and the PGA TOUR. They have been great partners, and we are excited to deepen the opportunity to bring these amazing players and all of their terrific play to more people on more devices in every market in the world.”
Rick Anderson, Chief Media Officer, PGA TOUR, said: “We’re thrilled to deepen our partnership with Discovery, as well as Golf Digest, which has been an official marketing partner of the PGA TOUR since 2006. By combining our assets in the U.S., we’re now able to offer the most robust digital content and product offering for fans, golfers and TOUR partners. The new PGA TOUR / Golf Digest digital network will be the single largest golf network offering unrivaled breadth and depth of content across platforms.”
Discovery will seek to leverage its global scale, with reach into 220 markets and territories, to further grow the Golf Digest brand around the world. Golf Digest, which earns nearly half of its revenues from digital advertising, will continue to publish a U.S. monthly print magazine and Discovery will assume the global licenses for editions serving nearly 70 countries.