Food production is responsible for a quarter of the world’s greenhouse gas emissions, but today it is estimated that approximately one third of all food produced globally is wasted. This significant number represents 8% of total global greenhouse gas emissions.1 Packaging helps protect food from damage and spoilage from transport to storage and from stores to our homes. Packaging therefore ensures that the resources used to produce food, and the carbon footprint created, are not wasted. Food packaging is integral to the product it contains. With the demand of food on the rise, the need for sustainable packaging solutions also increases for consumers around Europe and the world. Food packaging is essential for food protection and availability. Crucially, it is part of the solution to enable sustainable food systems, which the EU Green Deal seeks to achieve.
Our egg packaging innovation Greenest has been recognized at De Gouden Noot, a Dutch competition for innovative packaging. Greenest was awarded for its novel use of raw material – it is made out of 50% natural grass and 50% recycled paper fibers. Having been recognized at the contest acknowledges the work put into the packaging. The unique trophy with a solid golden walnut is the symbol of the contest.
‘De Gouden Noot’ is a Dutch packaging innovation contest. Organizer NVC’s (the association of Dutch packaging experts) goal is to stimulate innovation in packaging and packaged products. The award is named after the unique solid golden walnut trophy that represents sustainable, effective and innovative packaging. The finalists of De Gouden Noot 2016 will be exhibited on the NVC stand at Interpack 2017 in Dusseldorf, Germany.