Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. 6 Reasons to Rethink Print - Here are a few reasons why there might be an amazing opportunity in the print channel: 1. It Grabs Attention; 2. Shrinking Audience Development Costs; 3. What’s Old Is New Again; 4. Customers Need to Know What Questions to Ask; 5. Print Still Excites People; 6. Print Lets People Unplug. Click Read More below for additional detail.
by Steve McClellan @mp_mcclellan, Yesterday
WPP media arm GroupM is out with a new report on consumer trust in digital marketing that finds that more than half (56%) of those surveyed want more control over their data and that 60% said they are less inclined to use a product if the brand uses their data for any purpose.
The report, “Consumer Trust In Digital Marketing,” is based on a survey of 14,000 consumers in 23 countries.
On average, per the report, more consumers (by a margin of 2 to 1) say TV ads provide a more positive impression of brands than digital formats. And 64% would have a negative opinion of a brand with messaging next to inappropriate content.
More than one-third of consumers (37%) feel digital ads are too intrusive.
much more at source: https://www.mediapost.com/publications/article/349179/groupm-consumer-trust-in-digital-marketing-is-no.html