GroupM Forecasts 13% Drop In U.S Ad Spending In 2020 (mediapost.com)

GroupM is now forecasting a 13% drop in U.S. ad expenditures for 2020 (excluding political) to about $208 billion, followed by a rebound of 4% in 2021 to $216.6 billion.

According to the company’s revised ‘This Year Next Year’ forecast, the drop won’t be as sharp as the 16% drop that occurred during the 2009 financial crisis.

And given that the state of the economy, driven to its worst decline since the Great Depression by the ongoing pandemic, the decline in ad spending could be a lot worse.
more at source: https://www.mediapost.com/publications/article/352605/groupm-forecasts-13-drop-in-us-ad-spending-in-20.html

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