In an increasingly complex publishing world, where audience engagement relies upon a mix of print, digital and experiential offerings, research and audience insight are more important than ever. That research was in evidence at the recent FIPP & UPM Insight Awards, an annual event which highlights research-driven pieces of work that have enabled publishers to materially improve their business. And what was strikingly apparent from this year’s winning entries, was the prominent role still played by print publishing among the many successful multi-platform strategies delivering great audience engagement and success. Take this year’s overall winner, for example – a partnership research programme carried out by Immediate Media, Bauer, Haymarket and Dennis. The objectives of the programme were to explore the role and influence of motoring magazines in the car purchasing journey, the role they play in building brand awareness and consideration, and how advertising within motor magazines amplifies editorial content. Click Read More below for additional detail.
Dear Industry Member:
On December 18th, the House Committee on Energy & Commerce released a bipartisan discussion draft on federal privacy regulations. The legislation would provide nationwide privacy laws for handling personal information and draw new safeguards for how companies can collect and use consumer data.
The ACMA feels the remote sales community should openly welcome such legislation, as it will clarify federal expectations of our member companies and others while promoting healthy exchanges with your customers and especially prospects.
How You Can Help (It’s Easy)
We urge you to take action to help get this draft bill into law. Three simple steps:
- Click here for a brief overview of the discussion draft. https://catalogmailers.org/wp-content/uploads/2020/01/Bill-Analysis-House-Committee-on-Energy-and-Commerce-Committee.pdf
- Click here for a letter template we’ve written for you to complete (fill in the red portions) and send on your own letterhead.
- Click here for a complete list of House Energy & Commerce Committee Members to see if you have any geographic connections to their jurisdictions (eg: your HQs, clusters of employees, field sales offices, etc.). Ideally, with over 50 committee Members, you’ll find a connection. If you cannot, it’s still important to share your input with someone who represents a district close to any of your locales. https://energycommerce.house.gov/about-ec/membership
Why You Should Take Action
Ultimately, there are provisions in this draft bill that will affect companies of all sizes, so it helps for you to express your opinion here. The key is to get involved early in this process so the right policy makers and decision makers are familiar with your company and views.
Please also be sure to cc or bcc email@example.com for any letters you send via email. We would advise against postal mail as it can take lengthy periods of time to get through security screening. As always, ACMA staff is happy to help our members.
VP & Deputy Director