Bertelsmann is strengthening its activities in India with a strategic investment in the higher education sector. The international media, services and education company is acquiring a stake in Eruditus Executive Education – a company that develops executive education programs in partnership with prestigious universities such as Columbia, Harvard, INSEAD, MIT, Tuck and Wharton, and markets and administers them currently in India, Southeast Asia and the Middle East. The company also offers online learning programs in association with the Emeritus Institute of Management. The parties have agreed to keep the financial details of this investment deal via Bertelsmann India Investments (BII) confidential. Shobhna Mohn, Executive Vice President Growth Regions at Bertelsmann, said: “India is a market where we want to further strengthen our presence and education is a strategic growth segment for Bertelsmann. Accordingly, the investment in Eruditus is a perfect fit for our ‘growth regions’ strategy. Beyond Eruditus, Bertelsmann is already an active player in the Indian education market through its investments in iNurture, WizIQ and Udacity. This gives us a good basis for further expanding our presence in the higher-education sector globally.” click Read More below for additional detail
There is no denying that it has mostly been a rough decade for print media. Many of the brands that have survived, however, appear poised for a profitable future by leaning into print as a pivotal part of their strategy, rather than merely preserving a dying platform.
Following a year of continued consolidations and layoffs at several mass-market publications, some insiders see opportunities ahead. Doug Olson, president of Meredith Magazines, says that the company’s acquisition of Time Inc., completed a year ago, illustrates its positive outlook.
“We’re very bullish and excited about the awesome portfolio that we have,” Olson says. “If we didn’t believe that magazines and brands matter, we wouldn’t have done the deal.”
Still, the business model is changing. The top 50 magazine advertisers spent a combined 6 percent less on print in 2017 than in the previous year, according to data from the MPA, the Association of Magazine Media.
“I don’t think anyone thinks that ad revenue is going to dramatically increase in the future,” says Gregory Gatto, executive VP at Bonnier Media. “It would be great if it did, but I don’t think that’s in the cards.”
In response, successful publishers are turning to subscribers to make up for lost revenue, creating lower frequency, higher quality publications catering to niche audiences who are—ideally—willing to pay more for a higher grade product.
more at source: https://www.foliomag.com/future-proof-print-magazines/