Daniel Kahneman, Nobel Prize winner, says people don't believe facts. They believe experts. In some fields experts have credibility. Mostly it is in fields of hard science like medicine, physics, and chemistry where expert opinions can be tested. In soft science, like economics and sociology, where enormous variables exist and controls are hard to establish, experts have far less credibility. There is also far less agreement within these disciplines. A quote attributed to George Bernard Shaw goes like this, "If all the economists were laid end to end, they would not reach a conclusion." Not because they are any less serious, but because their theories are difficult to prove or disprove. Sadly in the field of advertising and marketing, experts are not usually hatched based on their record of producing reliable results, but on their ability to attract attention. Consequently we should be highly dubious of their "expertise." But we're not. Because as Kahneman also says, "a reliable way to make people believe in falsehoods is frequent repetition." Click Read More below for additional information.
The world is grappling with the widespread effects of COVID-19, commonly known as the coronavirus. Recent statistics from the end of February indicate that up to 44 percent of businesses have been affected by the coronavirus. As marketers, we have to face and brace for this impact.
We don’t need to panic; we do need to be prepared.
Beyond the obvious personal measures we as individuals can take – wash your hands people! – we have to prepare our business for the logistical and financial consequences. To say the situation is fluid would be an understatement. The situation could swing either direction in the hours, days and weeks ahead.
What contingencies do you have in place? Are you ready? Here are 10 questions to consider when dealing with the coronavirus and its effect on your marketing initiatives.
more at: https://www.jschmid.com/blog/how-will-the-coronavirus-impact-your-marketing-10-key-questions/