Activewear brand Outdoor Voices has launched a storytelling marketing platform that includes a website and magazine for "informing, inspiring and providing an outlet for all things Recreational," according to information provided to Marketing Dive. The positioning is centered around showcasing the fun in outdoor activities as opposed to focusing on performance. The first issue of the magazine, called The Recreationalist, includes an interview with Chip Wilson, founder of athletic apparel retailer Lululemon, during a hike up the Grouse Grind trail in Vancouver; a guide to Mexico City, and a profile of artist/restaurant owner Folasade Adeoso.
The world is grappling with the widespread effects of COVID-19, commonly known as the coronavirus. Recent statistics from the end of February indicate that up to 44 percent of businesses have been affected by the coronavirus. As marketers, we have to face and brace for this impact.
We don’t need to panic; we do need to be prepared.
Beyond the obvious personal measures we as individuals can take – wash your hands people! – we have to prepare our business for the logistical and financial consequences. To say the situation is fluid would be an understatement. The situation could swing either direction in the hours, days and weeks ahead.
What contingencies do you have in place? Are you ready? Here are 10 questions to consider when dealing with the coronavirus and its effect on your marketing initiatives.
more at: https://www.jschmid.com/blog/how-will-the-coronavirus-impact-your-marketing-10-key-questions/