Cascades Inc. is proud to have won the Ruby Award for innovation of the year in the confectionery industry thanks to its recyclable and insulating container northbox®. Each year, the Ruby Awards recognize a product in the confectionery market that is a break-through innovation that helps advance the industry. This award is presented by the National Confectioners Association (NCA) during the Sweets & Snacks Expo, this year held in Chicago. With the rise of e-commerce, there is an urgent need to reduce the environmental footprint of the thermal packaging used by the confectionery industry. Packaging is now an integral part of the brand experience, and the new generation of buyers understands its impact on the environment. Cascades is proud to be part of the solution with its isothermal container northbox® made of 100% recycled cardboard, which was designed to be recycled at the end of its life: a first for North America. Click "read more" below for additional information.
HP announced Digital Pack, the world’s first brand-focused digital print networking group for corrugated packaging and display, at the 2019 Digital Print for Packaging conference this week in Orlando.
The Digital Pack community was formed to help develop stronger collaboration between HP converters and global and regional brands. The association brings together corrugated converters in North America and Western Europe that own and operate high-volume HP PageWide corrugated presses. In the future, the network will expand to other regions to extend its global reach.
“Digital Pack’s objective is to make digital print easier and better for brands,” said Jim Beard, COO of Vanguard Packaging, a Digital Pack founding member company. “Our multi-regional association intends to meet brands’ high standards for corrugated graphics color, process management, and digital print quality.
The goal of Digital Pack is to enable brand to succeed through digitally printed graphics packaging and displays, empowering them with speed, efficiency, and agility for successful marketing and supply chain outcomes.
The association meets regularly in North American and European locations to pursue and develop new ways to add value to brands’ corrugated procurement experiences. Among the initiatives will be the delivery of educational programs, white papers, videos, and other tools to inform and inspire brands on value opportunities with digital print. Work will also be conducted to simplify the art file creation process, prepress workflow, and print manufacturing processes to meet brands’ rigorous quality requirements. Included in this development path is each converter’s ability to leverage and scale HP’s technology solutions and services across the Digital Pack network.
Educational content for brands will be continuously developed and updated on the organization’s website digitalpack.com, including case studies of successful digital-print corrugated campaigns and projects. Brands will be encouraged to revisit the website frequently to learn about the newest applications, to be inspired by other brands’ success stories, and to connect directly to a Digital Pack member company of their preference.