64 percent of millennials said brands that include environmental-related information on labels influence their perceptions of a company, compared to about half of Gen Xers (51 percent) and baby boomers (54 percent). 59 percent of millennials are more likely to recommend a brand or product if it includes sustainability/environmental-related information, versus 46 percent of Gen Xers and 48 percent of baby boomers. 56 percent of millennials say including sustainability information on product labeling can influence whether they purchase a product, compared to 42 percent of Gen Xers and 47 percent of baby boomers.
Ahead of the next Dscoop Edge conference where PSPs, partners and brands converge, HP Inc. announced HP Indigo digital printing inks are now certified for compostability in home and industrial. This is the latest in sustainability achievements allowing converters and brands to print smaller quantities, while helping to reduce inventory waste and improve their overall environmental impact.
TUV Austria awarded the “OK Compost Home” and “OK Compost Industrial” marks to HP, verifying HP Indigo ElectroInks can be used as printing inks1 for packaging recoverable through composting and biodegradation in accordance with leading standards, such as EU regulation EN 13432. 2
According to Grandview Market research, the “green packaging” market is poised to reach $237.8 billion by 2024, registering 5.7% CAGR during the forecast period. 3
“Demand for sustainable packaging solutions is driving converters to digital printing, allowing converters and brands to help significantly lower the environmental impact of printing,” said Alon Bar-Shany, general manager, HP Indigo. “HP Indigo printing eliminates the need for plates or cylinders and offers the freedom to print smaller quantities, while helping reduce waste during production and unused inventory.”
At Dscoop Edge in PortAventura, Spain, June 19-21 and at Labelexpo in Brussels, Belgium, Sept. 24-27, HP Indigo will present its portfolio of sustainable packaging solutions, certifications and samples.
HP Indigo supports packaging printing with its portfolio of presses including the HP Indigo 20000 Digital Press, HP Indigo 8000 and HP Indigo 6900 for flexible packaging. In addition to TUV certification, HP’s growing set of sustainability achievements includes:
HP Indigo joined CEFLEX (Circular Economy for Flexible Packaging), as the first digital press provider for the flexible packaging market. CEFLEX is a European consortium of companies collaborating to advance the performance of flexible packaging in a circular economy, throughout the entire value chain.
Deinking tests conducted by Cadel Deinking of Spain verified that HP Indigo digitally printed flexible packaging, including coating, can be fully deinked. The results on a range of substrates open new ways for brands and service providers to work towards higher sustainability, where deinking is an essential stage in the recycling process.
HP-certified Michelman primers for flexible packaging recently passed extensive testing for ecotoxicity, heavy metals and fluorine content and conforms to leading industry standards including EN 13432 (2000) and ASTM D6400 (2012) for use in compostable packaging.4
Packaging customers around the world are moving to HP Indigo digital printing to drive new sustainable packaging businesses.
more at: http://whattheythink.com/news/95797-hp-indigo-digital-print-certified-compostable-packaging/?utm_source=newsletter&utm_medium=email&utm_campaign=daily