IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021 (mediapost.com)

Digital ad revenue in the U.S. rose 35% to $189 billion last year as marketers spent more to reach consumers, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Tuesday.

David Cohen, CEO at IAB, believes that an increase in consumer use of online services and growth of small and mid-sized businesses during the pandemic fueled the increase in digital spending — specifically in digital audio and video.

“We expect this digital migration to drive the continued growth of a healthy and competitive digital marketplace driven by innovation and entrepreneurship,” he stated.
more at source: https://www.mediapost.com/publications/article/372904/iab-digital-ad-revenue-jumped-35-in-the-us-in.html

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