From its own experience leading the marketing industry, RRD has honed in on five key trends that will be pivotal to marketers seeing success in 2020, including: Trend #1: From omnichannel to optichannel. For years, marketers have been working to consider every channel in order to be successful. While this may have been realistic a decade ago, the vast number of channels make it ineffective to activate campaigns across all these channels and mediums. In 2020, marketers will take a step back and adopt a more holistic approach, essentially ditching the omnichannel mindset in lieu of “optichannel,” which means making strategic decisions based on the brand promise, customer expectations, personal preferences, and the anticipated return on investment. Trend #2: The pop-up comeback. In an age where major retailers like Toys ‘R’ Us and Barneys are shutting their stores, these same brands are also making a return via the pop-up. These retailers are now hosting pop-up events aimed at creating unique and memorable consumer experiences. The goal of a retail pop-up store is to build brand interactions that make a lasting impression with customers. In 2020, marketers need to view experiences as the new form of brand promotion and engage consumers through immersive activations. Trend #3: Voice marketing finds its voice. While voice search and voice assistants were novel just a few years ago, they are on the cusp of becoming a household item. In fact, it’s expected that the base of installed smart speakers will reach 225 million units by 2020 and 30% of all web searches will be done without a screen. For marketers to get ahead in 2020, they need to define how voice marketing should be integrated into their overall marketing strategy. click read more below for the rest
Minneapolis-based Impact has acquired Plymouth, Minn.-based Infinity Direct in a strategic collaboration combining the talents and capabilities of two Twin Cities direct marketing companies. The collaboration allows key visionaries in direct marketing to grow the data analytics, multichannel direct marketing, fulfillment, and campaign management sides of both businesses.
“Finding another agency that shares our values and passion was incredible. Together we will have a complete direct response offering. We look forward to integrating the agencies to provide additional value and strategic guidance to our clients,” says Chief Executive Officer Jake Bruhnding.
Infinity President David Greenblat says, “At Infinity Direct we have believed for more than 25 years that being customer centric is the most important thing. We are excited to have found a team with values that align with ours. Putting customers first has always been our foundation – and it always will be.”
Both businesses will continue to operate independently while combining creative, data, direct, and digital talent to grow client partnerships.