Impact Acquires Twin Cities-Area Direct Marketing Company

Minneapolis-based Impact has acquired Plymouth, Minn.-based Infinity Direct in a strategic collaboration combining the talents and capabilities of two Twin Cities direct marketing companies. The collaboration allows key visionaries in direct marketing to grow the data analytics, multichannel direct marketing, fulfillment, and campaign management sides of both businesses.

“Finding another agency that shares our values and passion was incredible. Together we will have a complete direct response offering. We look forward to integrating the agencies to provide additional value and strategic guidance to our clients,” says Chief Executive Officer Jake Bruhnding.

Infinity President David Greenblat says, “At Infinity Direct we have believed for more than 25 years that being customer centric is the most important thing. We are excited to have found a team with values that align with ours. Putting customers first has always been our foundation – and it always will be.”

Both businesses will continue to operate independently while combining creative, data, direct, and digital talent to grow client partnerships.

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