Inspyre Change: Building a Positive Brand Message to Meaningfully Connect with Consumers
Building a positive brand message to meaningfully connect with customers is more important now than ever. Led by socially conscious, younger generations, U.S. consumers are increasingly giving their business to companies that not only make a good product but share their commitment to sustainability and social responsibility. Americans no longer vote solely at the ballot box every two to four years. Led by socially conscious, younger generations, U.S. consumers increasingly are voting every day with their wallets, giving their business to companies that not only make a good product but share their commitment to sustainability and social responsibility. According to a survey by Manufacturers’ News, more than half of Gen Z, those born between 1995 and 2012, said that knowing a brand is socially conscious influences their purchasing decisions. By 2020, this generation alone – never mind their millennial peers – will account for 40 percent of U.S. consumers. Click Read More below for additional information.