R.R. Donnelley & Sons Company announced the launch of DigicomTM, a new solution that transforms catalogs, circulars and flyers into interactive, shoppable experiences across web, mobile, and email channels. The tool makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. Digicom is backed by a comprehensive digital analytics suite to provide deep insights into engagement patterns and inform marketing decisions. “We view each interaction that our clients have with their customers as a unique opportunity to provide an enhanced experience that drives deeper engagement,” said Todd Hatley, Senior Vice President, RRD Content and Creative Services. Click read more below for additional detail.
IWCO Direct, a leading provider of data-driven direct marketing solutions, welcomes John Ashe as its new Chief Executive Officer, succeeding Jim Andersen. Steel Connect, Inc. (NASDAQ: STCN) announced the appointment of Ashe earlier today.
Ashe joins IWCO Direct from Lucas-Milhaupt, a global manufacturer of metal-joining products and associated fabrication services, and a business unit of Steel Partners Holdings L.P. (NYSE: SPLP), where he was President and Chief Executive Officer since 2018. He was previously Senior Vice President and General Manager at OMG, Inc., a business unit of Steel Partners, which is a global supplier of specialty fasteners and products for commercial and residential construction applications. Ashe was with OMG from 1992 to 2018.
Ashe will report directly to Warren Lichtenstein, Executive Chairman and Interim Chief Executive Officer of Steel Connect, Inc.
more at: https://www.piworld.com/article/iwco-direct-names-john-ashe-ceo/