City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest in tourism publishing. Additional custom work includes the Asheville, North Carolina visitor guide, a program for the Houston Ballet, a Houston visitor guide, and smaller consumer magazines, such as Jewish in Seattle. Click Read More below for additional information.
Bookstore sales fell 3.7% in January, compared to the first month of 2016, according to preliminary estimates released by the U.S. Census Bureau. Sales in the month were $1.49 billion, down from $1.55 billion during the same period a year ago.
According to the Census Bureau, sales for the entire retail segment rose 5.2% in January.
While bookstore sales rose 2.5% in 2016 over 2015, business softened in the second half of the year. Sources PW talked to attributed the weakened book market to distractions caused by the U.S. presidential election. Publishers and booksellers were hopeful that there would be a sales rebound after the election ended. Now, with these numbers, it’s clear that the industry will have to keep waiting for that rebound.