Comparable store sales in the third quarter of fiscal 2016 decreased 4.9%. Total sales in the period decreased 5.4% to $589.9 million, compared with $623.4 million in the third quarter of fiscal 2015, primarily as a result of the impact that unseasonably warm weather had on cold weather-related sales. Sales increases were achieved in furniture, dresses, denim, all active sportswear, contemporary plus, men's big and tall, and men's sportswear. The company achieved accelerated growth in omnichannel, which reflects sales via its website, mobile site, and its Buy Online Pick Up In-Store initiative. The company also launched its Love Style Rewards program, rolled out a new and enhanced mobile site, expanded new brands and categories, and opened furniture departments in additional stores. click Read More below for additional detail
Capitalizing on the growth of the New York City market, JCPenney (NYSE: JCP) announced today the opening of an all-new location at Kings Plaza in Brooklyn. The store will open on Aug. 10, featuring the latest JCPenney brands and concepts in a sleek and modern store environment, delivering more style and value for all hard-working Brooklynites.
“JCPenney opened its first Brooklyn store in 2014 at Gateway Center to great fanfare, and the location has consistently been one of our top performers since it opened,” said Joe McFarland, executive vice president and chief customer officer of JCPenney. “The introduction of our second Brooklyn store at Kings Plaza underscores our commitment to growth in high-potential markets, reinforces our belief in the power of brick-and-mortar retail and speaks volumes about the vitality of this dynamic and bustling borough.”
Sought-After Brands and Attractions
The 75,000-square-foot multi-level store displays vivid red JCPenney logos on its exterior, drawing customers to an engaging store environment. Easy-to-navigate aisles, bright LED lighting and impactful graphics will highlight compelling merchandise for the entire family from popular private brands including Arizona®, Stafford®, Xersion™ and Cooks; exclusive brands such as Collection by Michael Strahan™ and Lionel Richie Home™; and sought-after national brands such as Nike®, Adidas®, Levi’s® and Carter’s®.
The Kings Plaza location will also unveil an extensive selection of women’s apparel, all with the modern casual woman in mind. Shoppers will find the latest looks for any occasion from brands such as a.n.a.®, St. John’s Bay™, Liz Claiborne®, Xersion™, Worthington™ and more, complemented by a wide range of handbags, shoes and fashion accessories from Mixit™, The Bijoux Bar and Bold Elements™. To add some sparkle, the J. C. Penney Co. Fine Jewelry Store at Kings Plaza will offer a variety of diamonds, precious gems, gold, silver and watches to complete any head-to-toe look. Brides-to-be will be dazzled by a large selection of engagement rings, wedding bands, anniversary rings and certified diamonds from the Modern Bride® collection.