Together with Närpes Grönsaker, a Finnish vegetable co-operative, Metsä Board, part of Metsä Group, commissioned a study that compared cherry tomato cartons made of paperboard with the currently used plastic box. The study specifically looked at consumer perceptions, food waste aspects and climate impact. The results showed that consumers regard paperboard as a more responsible choice than plastic packaging and that this perceived value translated into a willingness to pay more for it. The study also demonstrated that the paperboard cartons preserved the cherry tomatoes at least as well as the plastic equivalent. As part of the research a detailed consumer study was carried out in Finland with an external consumer research company, Sense N Insight. Paperboard was perceived as convenient, innovative, aesthetically pleasing and responsible with a high-status value which added to the quality image of the product. Most of the participants stated that they would prefer paperboard because of its recyclability but commented that they wanted to see the product better. Based upon the overall findings, the participants were willing to pay more for the paperboard carton than the plastic box, which demonstrates that consumers are now actively looking for alternatives to plastic.
KapStone Paper and Packaging Corporation (NYSE:KS) (the “Company” or “KapStone”) is pleased to announce that, yesterday, union members at its Longview, Washington paper mill and box plant, AWPPW Local 153 (“the Union”), voted to ratify and approved a new contract offer. The Union’s bargaining board unanimously supported ratification of the new contract, which expires on May 31, 2024, for the 700-plus members of AWPPW Local 153.
Commenting on the contract ratification, Randy Nebel, President of KapStone Kraft Paper Corporation, said: “We are pleased with the outcome of the vote. The contract is a competitive agreement, both for the Company and our union employees at Longview. It provides us with greater stability at Longview to focus on building an even stronger business for our customers, employees and shareholders.”