Kathy Lafferty Joins Allen Press as Local Sales Executive

Allen Press, Inc. is pleased to announce the addition of Kathy Lafferty to our local sales team. Lafferty joins Allen Press with over 33 years of experience in print publishing, advertising sales and marketing.

In her role as Sales Executive, Lafferty will leverage her vast experience and industry knowledge to grow Allen Press’s digital printing, direct mail and marketing services in Lawrence and surrounding areas.

“Kathy is an excellent addition to our sales team as she has immense business knowledge with magazines, niche publications, newspapers and integrated marketing,” said Maria Preston-Cargill, Allen Press Senior Vice President of Sales and Marketing. “She has been a leader in the Lawrence and Topeka communities for over 30 years and will be an important asset as Allen Press expands its local presence.”

Lafferty started her career in print media as an Account Executive at the Topeka Capital-Journal in 1985. After more than 19 years, she joined The World Company and worked in multiple advertising sales roles including Advertising Sales Manager and Sunflower Publishing’s Senior Account Executive. More recently, she has been the Magazine Director for the Emporia Gazette and Senior Account Executive for MetroMedia Publishers.

“Throughout my career, I’ve been passionate about utilizing the power of print and creative advertising to solve business problems and exceed sales objectives,” said Lafferty. “This opportunity allows me to continue to help local businesses in this manner while growing a company that’s been a staple of the Lawrence community for many years.”

Kathy earned a B.A. in Journalism from Kansas State University. In her free time, she enjoys gardening, art and dancing to live country music.
https://www2.allenpress.com/2018/03/21/kathy-lafferty-joins-allen-press/