Cannabis Concentrates Get High End Branding By Pentagram
Harmony Extracts is a cannabis concentrate company that uses state-of-the-art extraction technologies to transform marijuana plants into potent concentrates. A new enterprise based in Denver CO, Harmony commissioned Pentagram to design its brand identity and packaging for the initial line of products. Rejecting the head-shop look of the bygone days, the Pentagram team decided to align the brand with the growing number of modern, clean, high-end dispensaries “that seemed to be on a mission to become the Starbucks of the cannabis retail world.”