Kmart® and St. Jude Children’s Research Hospital® Launch ‘Care to Dream’ to Give All Patients’ Dreams a Fighting Chance

Movement aims to build a community of Kmart members and associates, as well as St. Jude supporters, empowering and inspiring them–and others–to help make St. Jude patient dreams become a reality

Honoring its distinction as one of St. Jude Children’s Research Hospital’s longest-standing corporate partners and commitment to bettering the lives of all St. Jude patients, Kmart announced today a movement created in collaboration with St. Jude called Care to Dream. The program aims to unite people in giving St. Jude patients—of all backgrounds—a chance at having their hopes and dreams become a reality by way of acts of kindness, generosity and storytelling. Through patient engagements, dedicated events and compelling content, Kmart and St. Jude seek to establish and grow a community of people who share the same purpose with Care to Dream.

“Through Care to Dream, Kmart and St. Jude will help bring to life the dreams of all St. Jude patients, regardless of their age, race, religion or parents’ income,” said Leena Munjal, chief digital officer for Sears Holdings Corporation. “All children have dreams. And no matter their challenge, all children should have the opportunity for their dreams to come true. By expanding our partnership with St. Jude, our goal is to create opportunities for even more members, associates, local community members and groups to become involved and empowered to make an impact in these children’s lives.”

Throughout the year, Care to Dream will launch multiple campaigns that include in-store activations, digital and social support and more, leveraging children’s passions in fun and engaging ways to help St. Jude patients’ dreams come to life. The movement kicks off with a holiday campaign, Draw to Dream, which celebrates artistic expression. St. Jude patients, specifically, rely on art to share their feelings and visualize their dreams. Through Draw to Dream, Kmart and St. Jude will use patients’ works of art to bring their dreams to life. St. Jude patients will create personalized wrapping paper. Kmart will donate* $2 from each roll of wrapping paper sold in store and online at Kmart.com to St. Jude Children’s Research Hospital.

read more/source: http://searsholdings.com/press-releases/pr/2112

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