Many publishers and printers wonder how did the category of Hybrid publishing paper originate? For many publishers, paper is something left to the printer to manage. Although seemingly a commodity, we know paper is a key variable that has a big impact print production costs. Historically, Freesheet (Wood-Free) papers are widely used because of their strength, brightness and printability. They set industry standards for quality. At the economy end of the scale Groundwood (Mechanical) papers were the value alternative; however, the perception of low quality combined with a phenomenon called reversion or yellowing limited the use of this category of paper to short shelf-life applications such as newspapers and circulars. Quality perceptions and reversion prevented publishers from using Groundwood papers in the production of ultra-lightweight applications like reference books, bibles, catalogs, financial printing or pharmaceutical outserts.
Meredith Corporation (NYSE:MDP; www.meredith.com) – the leading diversified media company reaching nearly 190 million American consumers each month including almost 90 percent of U.S. millennial women – announced today a reimagining of the Entertainment Weekly brand that includes PEOPLE Deputy Editor JD Heyman taking the reins as Editor-in-Chief, along with increased investment in EW.com and digital, social, video and experiential platforms.
“Entertainment Weekly remains one of the most trusted brands in the entertainment industry, and we plan to deepen our connection with our loyal fans,” said Bruce Gersh, President of the Meredith Entertainment Group that includes PEOPLE, Entertainment Weekly and People en Español. “With the vision and experience to produce premium entertainment content, JD Heyman is the perfect choice as we reimagine the EW brand for accelerated growth and success. I want to thank Henry Goldblatt, who is stepping down as EW’s editorial leader after a distinguished 17-year tenure, and I wish him the best in his next chapter.”
The August issue will mark Entertainment Weekly’s first as a monthly and is timed to Comic Con, the largest celebration of the contribution of comics to art and culture. Featuring a perfect binding, the monthly issue will include more insider access, humor and in-depth coverage about the entertainment world in a more deluxe product. The magazine will continue to produce special interest magazines to coincide with big entertainment industry moments.
more detail at: https://ir.meredith.com/news-releases/press-release-details/2019/Meredith-Announces-Reimagining-Of-Entertainment-Weekly-Brand/default.aspx