40% US readers seeking “more reputable” news sources: How news rating tools can help publishers (whatsnewinpublishing.com)
The past few years have seen the launch of several news rating services that measure the trustworthiness of news organizations. They have grown amidst increasing concerns over fake news negatively affecting trust levels in news media. News rating tools aim to combat the effects of fake news by helping publishers assert their credibility. While it’s still early days, such tools may turn out to be valuable for publishers. The Reuters Institute Digital News Report 2019 found that trust level in the news media is down by 2% to 42%. And less than half of the readers (49%) agree that they trust the news media they themselves use. The researchers comment, “Political polarisation has encouraged the growth of partisan agendas online, which together with clickbait and various forms of misinformation is helping to further undermine trust in media – raising new questions about how to deliver balanced and fair reporting in the digital age.” Click Read More below for additional information.