With publishers in the throes of the holiday season, where purchases can make or break the bottom line, some are experiencing critical issues with their biggest retail partner: Amazon. Supply chain hiccups have left the biggest titles from some publishers out-of-stock and unavailable for purchase at the all-important retailer. Several publishers, wholesalers, and distributors spoke to PW, on the condition of anonymity, about how the situation is impacting their holiday season. Many said the problem is stemming from the fact that Amazon placed unusually large orders in October and November that it is now struggling to process.
Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving 175 million unduplicated American women and 80 percent of U.S. Millennial women, announced today that it will merge Cooking Light magazine with EatingWell to create the largest subscription magazine in the epicurean category under the EatingWell brand. The new circulation rate base will total 1.775 million, a nearly 80 percent increase from EatingWell’s current rate base of 1 million.
The new and enhanced EatingWell will launch with the January/February 2019 issue and will be published 10 times per year. It will continue to boast a larger trim size as part of the brand experience.
“Combining the powerful EatingWell and Cooking Light magazines will strengthen our editorial product while providing advertisers with access to this passionate group of consumers seeking a healthier lifestyle,” said Carey Witmer, EVP and Group Publisher of the Meredith Food Group. “We believe an enhanced EatingWell best positions Meredith for continuing success and will drive sustainable growth.”
EatingWell has been at the forefront of the healthy-eating movement for more than 25 years. Its science-based food and wellness journalism covers a wide range of topics in sync with what consumers want from a food magazine today, including farm-to-table, locally sourced ingredients, and fresh and easy recipes. According to PIB, EatingWell’s advertising pages are up more than 10 percent for the year through October, leading the epicurean category in performance during this period.
Witmer and EatingWell Publisher Tiffany Ehasz will manage advertising revenue for the enhanced EatingWell. The editorial team for EatingWell will remain based in Vermont, led by Editor in Chief Jessie Price.
more at: https://ir.meredith.com/news-releases/press-release-details/2018/Merediths-EatingWell-To-Combine-Forces-With-Cooking-Light-To-Create-Largest-Magazine-In-Epicurean-Category-With-1775-Million-Circulation/default.aspx