Vance Publishing Corp. has agreed to a series of deals under which the B2B media and live event producer's assets will be sold off and split among Farm Journal Media, Bobit Business Media, and CCI Media, the company announced today. Under the agreements, expected to be finalized this week, Farm Journal Media will purchase Vance's agriculture and produce assets, including titles AgProfessional, Dairy Herd Management, and Produce Ops. Bobit Business Media will buy Vance's beauty portfolio, which includes Modern Salon and Salon Today, while Vance's woodworking network will be sold to CCI. The announcement marks the end of Vance Publishing, a multimedia company founded in Chicago in 1937. All three transactions encompass not only Vance's print and digital magazine titles, but live events and data products, as well.
Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving 175 million unduplicated American women and 80 percent of U.S. Millennial women, announced today that it will merge Cooking Light magazine with EatingWell to create the largest subscription magazine in the epicurean category under the EatingWell brand. The new circulation rate base will total 1.775 million, a nearly 80 percent increase from EatingWell’s current rate base of 1 million.
The new and enhanced EatingWell will launch with the January/February 2019 issue and will be published 10 times per year. It will continue to boast a larger trim size as part of the brand experience.
“Combining the powerful EatingWell and Cooking Light magazines will strengthen our editorial product while providing advertisers with access to this passionate group of consumers seeking a healthier lifestyle,” said Carey Witmer, EVP and Group Publisher of the Meredith Food Group. “We believe an enhanced EatingWell best positions Meredith for continuing success and will drive sustainable growth.”
EatingWell has been at the forefront of the healthy-eating movement for more than 25 years. Its science-based food and wellness journalism covers a wide range of topics in sync with what consumers want from a food magazine today, including farm-to-table, locally sourced ingredients, and fresh and easy recipes. According to PIB, EatingWell’s advertising pages are up more than 10 percent for the year through October, leading the epicurean category in performance during this period.
Witmer and EatingWell Publisher Tiffany Ehasz will manage advertising revenue for the enhanced EatingWell. The editorial team for EatingWell will remain based in Vermont, led by Editor in Chief Jessie Price.
more at: https://ir.meredith.com/news-releases/press-release-details/2018/Merediths-EatingWell-To-Combine-Forces-With-Cooking-Light-To-Create-Largest-Magazine-In-Epicurean-Category-With-1775-Million-Circulation/default.aspx