Sappi North America’s publication, “Verticals: The Marketing of Higher Education,” was selected as the 2017 winner of the annual Positively Print award. Pursuing the organization’s mission to educate its stakeholders, Sappi launched the Verticals series to examine individual vertical markets and the unique challenges, traditions, and idiosyncrasies each faces when communicating with its target audience. This first installment of the Verticals series aims to bring colleges and universities across the United States a set of best practices for attracting new students through in-depth research and case studies. “Verticals: The Marketing of Higher Education” brings industry statistics to life, busts myths on marketing to this demographic, and includes a five-page pullout full of special effects and cross-channel marketing tips. With competition stronger than ever, the publication creatively demonstrates how print, a sustainable choice, effectively cuts through digital clutter, helping colleges and universities create a lasting impression to stand out with students and their families. Click Read More below for additional detail.
JANUARY–DECEMBER 2019 (1–12/2018)
Sales were EUR 5,473 million (5,709).
Operating result was EUR 374 million (843). Comparable operating result was EUR 495 million (849).
Result before taxes was EUR 316 million (769). Comparable result before taxes was EUR 436 million (775).
Comparable return on capital employed was 9.6% (16.8).
Cash flow from operations was EUR 658 million (882).
OCTOBER–DECEMBER 2019 (10–12/2018)
Sales were EUR 1,290 million (1,419).
Operating result was EUR 32 million (208). Comparable operating result was EUR 76 million (208).
Result before taxes was EUR 18 million (193). Comparable result before taxes was EUR 62 million (193).
Comparable return on capital employed was 6.1% (16.4).
Cash flow from operations was EUR 236 million (292).
President and CEO Ilkka Hämälä: “The decline in pulp prices which began in the fourth quarter of 2018 continued throughout 2019 and led to a significant decrease in the level of Metsä Group’s result compared to 2018. The demand for and prices of mechanical forest industry products, such as sawn timber as well as plywood and LVL, were likewise low. The Group’s folding boxboard and white kraftliner business remained on a good level, in line with expectations. The markets for tissue and greaseproof papers were characteristically stable and the operational efficiency of this business improved as a result of Metsä Tissue’s strategic review.
The factors driving long-term demand and growth in all product categories are not expected to change. Consumer demand is expected to grow, particularly in developing markets, and the potential of products made from renewable materials, such as wood, for replacing fossil-based materials is good in all market areas. The further improvement of ecological sustainability will become increasingly important in the development of the entire value chain, from forests to consumers.
Metsä Group’s operations start from forest management. We are the biggest supplier of forest management services in the Baltic Sea region. The development of our services is guided by combating the impact of climate change in forestry and by promoting the biodiversity of forest nature. At the same time, it is our job to ensure the financial sustainability of forestry, which is an important issue from the perspective of private forest owners, companies and Finnish society. In addition to the work carried out in forests, ensuring financial, social and ecological sustainability requires the consistent development of our mills, products and the entire value chain related to them.
Over the past few years, Metsä Group has invested more than EUR 2 billion in mills processing northern wood. We are currently planning the next roughly EUR 2 billion investment programme. Preparatory work for the recovery boiler investment of the Husum pulp mill is underway. The environmental permit process of the potential bioproduct mill to be built in Kemi is proceeding, as are the other preparations towards the investment decision. The pre-engineering project related to the next-generation sawmill in Rauma is also proceeding as planned.”
more detail at: https://www.metsagroup.com/en/media/all-news/Pages/News.aspx?EncryptedId=0B7F74F49227B49B&Title=MetsaGroupscomparableoperatingresultin2019wasEUR495million