Sears, which more than a century ago pioneered the strategy of selling everything to everyone, filed for bankruptcy protection early on Monday. The company had long ago given up its mantle as a retail innovator. It was overtaken first by big box retailers like Walmart and Home Depot and then, by Amazon as the go-to shopping destinations for clothing, tools and appliances. In the last decade, Sears had been run by a hedge fund manager, Edward S. Lampert, who sold off many of the company’s valuable properties and brands but failed to develop a winning strategy to entice consumers who increasingly shopped online. Click read more below for additional detail.
MORE, the magazine for women of style and substance created by Meredith Corporation (NYSE:MDP; www.meredith.com), unveils a redesigned look with a modern logo, updated layout, elevated photography and revamped editorial lineup in the February 2015 issue, on newsstands today. The magazine now has a more luxurious look and feel with a wider, higher-impact trim size, at 9″ x 10-7/8″, and upgraded gloss paper stock.
Its first major redesign since 2010, the new MORE offers the latest beauty, fashion, home, travel, food, career, finance, health and relationship inspiration in a modern and fresh format that matches the sophistication of its readers. The issue will relaunch with a rate base of 750,000, reflecting the brand’s focus on targeting its core luxury consumers, and a 50 percent increase in the subscription price to $15 per year.
“The MORE reader has significant spending power,” says Jeannine Shao Collins, EVP/Publisher, MORE. “With a median household income of $112,000+1, our audience is the most affluent of all beauty, fashion and women’s lifestyle magazines. This refreshed look offers the perfect opportunity for marketers and advertisers to engage with our community of influential and career-driven women, many of whom are top-level executives.”
An image-driven product, the magazine’s content will be brought to life through collaborations with renowned celebrity stylists and photographers, such as Ellen von Unwerth, who photographed the Drew Barrymore cover and feature for February 2015.
Source Article: http://www.meredith.com/news