Papierfabrik August Koehler SE, based in Oberkirch, recently celebrated the official groundbreaking ceremony for a new paper machine. Watched by some 145 invited guests, including the shareholders of Koehler Holding GmbH & Co. KG, the ground was broken by the Koehler Executive Board and representatives of the contracted construction firms Bold GmbH & Co. KG and Rendler Bau , Dr. Michael Trefz (Voith Paper Holding), the architects Alfons Burkart (archigroup GBR) and Thomas Schweiker (Schweiker Architekten), and the Kehl Building Commissioner Harald Krapp. In his welcome address, CEO Kai Furler, who is the eighth generation of his family to lead Koehler, underlined the fact that the Kehl site, with its three paper machines, will be the largest and most modern production site for specialty papers in Europe. This investment is the most significant in the 211-year history of the company. During its global search for a perfect site for the new production facility, the company came to the conclusion that there is no need to search far and wide when the answer is so close to home. Click Read More below for additional information.
Neenah has just released its long-awaited CLASSIC® Papers portfolio. When CLASSIC® was first launched in 1962, it instantly became a market favorite. Now it’s bigger, bolder, and more colorful than ever. This significant brand refresh, more than a year in the making, includes eight new timeless colors and two new, high-touch textures, all showcased in a new, 3-volume swatchbook set and a new promotion.
Design Army, the creative firm that partnered with Neenah to curate, reorganize and rebrand the CLASSIC® Brands produced this video, Making of a CLASSIC®: Behind the Scenes, to take viewers through the process of developing the new CLASSIC® Papers colors and textures, the thoughts behind the swatchbook reorganization, plus an inside look at the development.
The eight new CLASSIC® colors are Imperial Red, Cobalt, Military, Aubergine, Chambray, Cool Gray, Cadet Gray, and Bare White (not shown).
Pum Lefebure, Design Army’s Co-Founder & Chief Creative Officer said, “The choice of color is really an emotional decision. Every designer has different tastes. If I look at a color and I’m not inspired, I’m not going to use it. We had to think about who would be using the colors we created, and what the colors will be used for. The colors couldn’t just be cool for this year – they have to also be cool next year, and the next. Every single color in the CLASSIC® palette tells its own story, but they also work well together.”