Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers. Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental. “We are thrilled to partner with Books-a-Million to provide books for children who need them most,” said Carol H. Rasco, president and CEO of Reading Is Fundamental. “There are millions of children living in poverty who don’t have access to books. Thanks to the generosity of Books-A-Million and its customers, children have a greater opportunity to read, learn and grow.”
It Also Plays Music From Your Favorite Shows
It seems Netflix is encouraging you to go as “anti-social” for Halloween. Its latest build-at-home hack device is a doorbell created especially for Trick-or-Treaters — so you don’t have to deal with them and carry on with your binge watching.
As Netflix helpfully points out, pause rates on its shows spike during Halloween night as people constantly get up to answer the door for the little gremlins. The doorbell (which can be created using the instructions here) fits over your usual chimer and can be set to play music from your favorite Netflix show (the video suggests “Stranger Things” — although maybe given the upcoming Election it could be “House of Cards”) when kids approach. What’s more, it tells the visitors you’re busy watching TV and won’t be coming to the door any time soon, but points them in the direction of your candy.
Whether this is actually better than the old, non-digital “basket on the doorstep” device at preventing you from answering the door we’re not sure. But it’s a great promotional tool for Netflix.
This is the latest “MakeIt” project for Netflix from Deeplocal, which you may remember was also behind the company’s holiday binge-watching socks and switch that let you dim the lights, order take out and start your streaming in one go.
read more/source: http://creativity-online.com/work/netflix-halloween-doorbell/49694