Nevada Privacy Law Goes Into Effect (

A new privacy law in Nevada shows the need for federal legislation, the industry group Interactive Advertising Bureau said Wednesday.

Nevada’s law, which took effect this week, requires website operators to allow consumers to opt out of the sale of some personally identifiable data.

The measure was passed in May — almost one year after California enacted a far broader privacy law that gives consumers the right to learn what personal information has been collected about them by companies, the right to have that information deleted, and the right to prevent disclosure of that data to third parties.

The Nevada law only applies to data that has traditionally been considered personally identifiable, such as names, addresses, email addresses and telephone numbers.
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