As marketers we’ve been here before. We’ve had to grapple with keeping our business moving during times of crisis. Most recently the recession in 2008 and before that in 2001, the 9/11 terrorist attacks. The challenge is speaking to your customers in a way that recognizes the gravity of the situation while at the same time giving your business the best chance to pull through. What’s more, as marketers we’re feeling as vulnerable and uncertain as our audience. We have to take a breath and tune into our own emotions to understand how to speak and message to consumers. To me, there are two paths that feel appropriate under the circumstances. In many cases they’ll converge but consider them platforms to launch from: 1. The solution approach. This one will appeal to the more practical customer segments and may be useful to brands that provide essentials. 2. The emotional approach. We may push through times like these with a brave face, but we all want to be comforted. click read more below for the rest of the article
A new privacy law in Nevada shows the need for federal legislation, the industry group Interactive Advertising Bureau said Wednesday.
Nevada’s law, which took effect this week, requires website operators to allow consumers to opt out of the sale of some personally identifiable data.
The measure was passed in May — almost one year after California enacted a far broader privacy law that gives consumers the right to learn what personal information has been collected about them by companies, the right to have that information deleted, and the right to prevent disclosure of that data to third parties.
The Nevada law only applies to data that has traditionally been considered personally identifiable, such as names, addresses, email addresses and telephone numbers.
more at source: https://www.mediapost.com/publications/article/341527/nevada-privacy-law-goes-into-effect.html