As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, marketers need to tailor email frequency based on individual engagement and preferences. While most marketers do understand the importance of not over-emailing subscribers, many still stick with this outdated practice. However, receiving too many emails from a brand is one of the biggest drivers of subscriber dissatisfaction, as highlighted by a recent survey from Yes Lifecycle. If this isn’t reason enough to consider adjusting your email send frequency, here are four more reasons that prove the case that less is more: Click Read More below for additional detail.
A new fashion publication called Page hopes to focus on sustainability in the industry. It will also produce an order-to print magazine.
“Supply each demand as we avoid overproducing copies, and produce only what has been requested. Each print, therefore, can mean that much more to our readers,” reads the About page on the Pagewebsite.
The New York City-based magazine, created by a small media company called Reverie, wants to highlight “the development and success of current and emerging fashion designers,” as well as cover pop culture.
more at: https://www.mediapost.com/publications/article/339118/new-fashion-magazine-page-touts-fashion-designer.html?edition=114904