In a world that seems dominated by all things Millennial, Baby Boomers shouldn’t be disregarded as heavyweight consumers. This generational cohort represents 54% of American wealth by household. Plus, Boomers’ annual spend reaches more than $548 billion, outpacing members of Generation X by a whopping $200 billion. And you know what’s really interesting? Boomers are keeping print very much alive, because it’s their preferred method of media consumption — even though they aren’t ignoring technology. According to the Pew Research Center, print newspapers are still the second most popular way for adults 65-plus to consume their news, and research from Kantar indicates that skeptical adults tend to trust print more than other news sources. Marketers need to take notice of this, if they’re trying to woo the lucrative Boomer marketplace who are looking for trusted news and information sources. If you’re not considering a print ad buy in addition to your digital purchases, you’re missing out.
A new fashion publication called Page hopes to focus on sustainability in the industry. It will also produce an order-to print magazine.
“Supply each demand as we avoid overproducing copies, and produce only what has been requested. Each print, therefore, can mean that much more to our readers,” reads the About page on the Pagewebsite.
The New York City-based magazine, created by a small media company called Reverie, wants to highlight “the development and success of current and emerging fashion designers,” as well as cover pop culture.
more at: https://www.mediapost.com/publications/article/339118/new-fashion-magazine-page-touts-fashion-designer.html?edition=114904