NEENAH Packaging has partnered with CODO Design to publish the Craft Beer Branding Guide: A step-by-step guide to branding your brewery, telling your story and selling a helluva lot of beer. The book is free, and it’s available now. Isaac Arthur and Cody Fague, founders of CODO Design, have worked with breweries all over the country (and increasingly, the world) on their branding, packaging, web design, and marketing. After years of working in the field they decided to gather their insights and learnings and create an online resource for people to use… for free. And thus, the online Craft Beer Branding Guide was born (www.craftbeerbrandingguide.com). Ellen Bliske, Senior Brand Manager, NEENAH Packaging, visited the site and immediately saw an opportunity to partner with CODO to create the printed version. “New breweries are opening at a rate greater than one per day in the US. Simply brewing great beer doesn’t mean your brand will stand out at shelf in this rapidly expanding market. So we approached CODO with the idea to print and publish this tool, and make it available — for free — for brewers, brand owners, and designers who are entering or specializing in this market. We are thrilled with the result of the collaboration. Whether you are defining your brand values, developing your marketing strategy, or even selecting your brand’s name, the Craft Beer Branding Guide takes a look at every step from a branding perspective,” said Bliske. click Read More below for more of the story
Waitrose & Partners launches its Italian ready meal range in the new fiber-based tray suited for both microwave and regular ovens. The new trays, called Fresh, are manufactured by the global food packaging specialist Huhtamaki, packed at Saladworks and the fiber used as the base material comes from the Swedish forest company Södra. The trays can be recycled, and they are also certified for home composting.
The hopes are high when a high-end retailer, a premium food manufacturer, an innovative fiber material producer and a food packaging specialist join forces in an accelerated development project. The aim was nothing less than to find a plastic-replacing, sustainable solution for ready meal trays used in significant quantities every day.
Tangible results of this co-operation are hitting the market in the UK with growing volumes just now. Waitrose & Partners launches its Italian ready meal range in the new fiber-based tray suited for both microwave and regular ovens. The new trays, called Fresh, are manufactured by the global food packaging specialist Huhtamaki, packed at Saladworks and the fiber used as the base material comes from the Swedish forest company Södra. The trays can be recycled, and they are also certified for home composting.
From the drawing board and through trials since 2016
“We have made a commitment to move out of black plastic by the end of 2019”, says Nikki Grainge, Packaging Development Manager from Waitrose & Partners in the UK.
“We have been testing the new trays since May 2018 and have received very positive feedback from our customers”, Grainge continues. “Now, with the current launch on Italian range moving to the new tray, we’ll be able to move nearly 9 million meals out of black plastic.”
Fresh trays are made from natural materials and e.g. the wood fiber comes from certified, sustainable Nordic forests. This means that per every tree cut down, three more trees are planted.
“The project started already in 2016 with the aim to find alternative food packaging for trays made from black plastic, most often CPET. The reason to avoid this material is not only its fossil origin but also because it is problematic to recycle due to the detection systems used in end-of-life material separation”, says Steve Davey, Project Manager from Huhtamaki.
An important accelerator was the EU’s Bio Based Industries Joint Undertaking program for research and innovation, securing the initial funding and helping build the core team. The team wanted to spearhead the new concept in the UK, which is one of the most significant markets for ready meals in Europe.