Profits jumped 32% at HarperCollins in the second quarter of fiscal 2017 over the comparable period in fiscal 2016. EBITDA (earnings before interest, taxes, depreciation, and amortization) was $75 million in the quarter ended December 31, 2016, up from $57 million a year ago. Revenue in the quarter rose 4%, to $466 million. The revenue gain was attributed to a mix of strong frontlist sales from such titles as The Magnolia Story and Chaos as well as continued solid sales of backlist books such as Jesus Calling and Jesus Always (both by Sarah Young) and Hillbilly Elegy. In a conference call with analysts discussing the results, Robert Thomson, CEO of News Corp parent company of HC, attributed the improvement at the publishing company to HC's "broad roster of books that appealed to and explain the heartland of America, focusing on all Americans and not just the narrow elite." click Read More below for more of the story
A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past few months, according to an ad security provider.
GeoEdge’s security team uncovered the malvertising that affects WebRTC, a commonly used server-less communications protocol, based on internal data monitoring tens of billions of impressions. The team reverse-engineered several scripts and deobfuscated the code used by the attackers.
The company estimates the loss for publishers this year at $325 million. About 84% of the attacks occur on mobile devices and 16% occur on tablets.
The protocol, which is backed by Google, Mozilla, Opera and Microsoft, attempts to solve the complexities of managing browser-based real-time communication.
But WebRTC malvertising attacks are complex, and only can be identified through behavioral analysis because the communications protocol doesn’t run on a server, so there is no domain to block.
more at source: https://www.mediapost.com/publications/article/334673/new-form-of-malvertising-hits-exchanges-costs-ind.html