IWCO Direct, a leading provider of data-driven direct marketing solutions, announced it has been ranked as the number one direct mail service provider in Bell and Howell’s DM200—a ranking of the top 200 direct mail service providers in the United States. Bell and Howell, a leader in the world of workflow, automation, and industrial mechatronics, created the DM200 using publicly available information and its own primary research to create the ranking based on estimated revenue from companies’ direct mail operations. As Bell and Howell has observed, with the efficacy of many digital channels coming under increasing scrutiny, marketers are making direct mail an integral part of multichannel marketing. IWCO Direct produces approximately four billion mailpieces annually. In recent years, the company has built upon its foundation and extensive expertise in direct mail to expand its service offerings to include sophisticated strategy and creative services for all channels. The company now creates highly coordinated, data-driven direct marketing campaigns that combine digital and paper-based communications to reach the right customers at the right time through the right channel to drive results. click Read More below for more of the story
Kohl’s (NYSE: KSS) invites the next generation of readers to discover the magic of the iconic Little Golden Books, as part of the new Kohl’s Cares collection. Marked with the historic gold-foil spine, each keepsake book brings storytelling to life with every turn of the page, creating lasting memories families will cherish for years to come. Books and plush toys are priced at $5 each, with 100 percent of net profit benefiting children’s initiatives nationwide.
Books and toys featured in the Kohl’s Cares summer collection include:
3 in 1 Books and Coordinating Plush Adults and children alike will delight in the enchanting storylines and colorful illustrations in four separate editions of the 3 in 1 Little Golden Books Classic Collection. Each high-quality, hardcover book features not one, but three separate stories bringing together some of Golden Books most beloved stories and new tales that are sure to be a favorite on every child’s bookshelf.
* 3 in 1 book collection featuring The Poky Little Puppy with puppy plush
* 3 in 1 book collection featuring The Shy Little Kitten with kitten plush
* 3 in 1 book collection featuring Tawny Scrawny Lion with lion plush
* 3 in 1 book collection featuring The Saggy Baggy Elephant and Scuffy the Tugboat with elephant and tugboat plush
The Classic Fairy Tales Collection Happily-ever-afters abound with The Classic Fairy Tales Collection. Little imaginations will thrive with tales including The Three Little Pigs, The Three Billy Goats Gruff, Goldilocks and the Three Bears, Jack and the Beanstalk, Rapunzel, Little Red Riding Hood, Hansel and Gretel, and The Gingerbread Man.
Everything I Need to Know I learned from a Little Golden Book
For 75 years, Little Golden Books have been distilling life lessons for young minds. Everything I Need to Know I learned from a Little Golden Book curates these real-life solutions in a humorous way that is sure to spark memories and bring a smile to every adult’s face.
The Kohl’s Cares collection is available at all Kohl’s stores and on Kohls.com now through early July. To date, Kohl’s has raised more than $317 million through the Kohl’s Cares merchandise program. To reinforce the company’s commitment to children and families, and with your help, Kohl’s has provided financial support to hospitals across the country. The donations fund hospital outreach programs focused on children’s health initiatives and address the specific issues needed most in each hospital’s community.