Northstar Travel Eyes International Expansion With Three Acquisitions (

The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced Monday and Tuesday.

TravAlliancemedia, also based in New Jersey, operates—which it says reaches 90% of all U.S.-based travel agents —offshoots TravelPulse Canada and TravelPulse Mexico, a twice-monthly print magazine, Agent at Home, as well as an online education and content marketing business geared toward travel agents in North America. It was founded in 2002 as Performance Media before rebranding to travAlliance in 2011.

As a result of the sale, travAlliance founder and CEO Mark Murphy will transition into an advisory role for the combined company, which Northstar chairman and CEO Tom Kemp says will yield “an unparalleled portfolio of marketing services, online media, events and marketing tools serving the travel advisory community.”
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